Granola Market is Evergreen Growing Market Know Top Key Players Sunnycrunch, Kellogg Corners, General Mills, Nature Valley, Kraft Foods Inc., ConAgra foods, Nestlé, Slim-Fast Food Co., Clif Bar & Coand, and others.

Market Trends

Rising demand for vegan based products boosts demand for packaged snack food items such as granola bars among consumers on a large scale. Hence, manufactures are engaging in manufacturing a large variety of vegan granola bars. For instance, Nature Valley Crunchy Granola Bars and Earnest Eats Vegan Chewy Granola Bars are some vegan granola bars available in the market.

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Market Outlook

By product type, the bars segment is expected to grow at the fastest rate during the forecast period. Granola bars consists of granola mixed with honey or artificial syrup, that is pressed and baked into a bar, resulting in the production of a convenient on-the-go snack. Granola bars are packaged using a sealed pouch for retaining its freshness as well as easy better handling for consumption at a later point.

Europe is expected to be the leading region in the global granola market in 2017 and is expected to continue its dominance during the forecast period (2018-2025). This is due to high demand for on-the-go breakfast products in the region. According to Coherent Market Insights, Europe was the largest market for on-the-go breakfast products with a market share of over 35% in 2016, and is expected to remain the leading region during the forecast period (2018-2025). Factors such as large working population, fast paced lifestyle, and high demand for packaged food, are expected to substantially increase demand for on-the-go breakfast products. For instance, according to the European Union, the economically active population in EU-28 was 245 Mn in 2016. These factors are expected to drive demand for granola in Europe during the forecast period.

Asia pacific is anticipated to be the fastest growing market for on the global granola market during the forecast period. The growth in the economy of the developing countries has increased the per capita income of the population which has altered their lifestyles in terms of feeding habits, which in turn has fuelled the market for granola. Moreover, due to the increasing working population in countries such as India, China and Japan, the need for convenience breakfast has surged significantly in these countries, thereby pushing the growth of this market.

Key Players

Key players operating in the global granola market are engaging in numerous organic and inorganic activities, in order to enhance their business presence in the market. For instance, MadeGood launched two new products in 2018, Soft Baked Mini Cookies and Crispy Light Granola in the market.

Some of the key players operating in the granola market are Sunnycrunch, Kellogg Corners, General Mills, Nature Valley, Kraft Foods Inc., ConAgra foods, Nestlé, Slim-Fast Food Co., Clif Bar & Coand, and others.

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This release was published on openPR.