More advice through IT
Bremen/Balingen, 6th July 2010- “Constantly fresh seafood delicacies from all over the world”. This is the promise of Bremen fish specialist F. L. Bodes Nachfolger GmbH & Co. KG. The company looks back on over 140 years and five generations of experience in fish retail, wholesale and in the meantime also catering. Quality, service and advice are top of the agenda, as well as the use of contemporary technology. Recently the company has therefore been relying on the modern K class retail scales from the Balingen technology manufacturer Bizerba. The PC scales integrate all important retail tasks - weighing, taking money, advertising, printing, advising, into one solution.
The K class meets a whole variety of requirements thanks to a sophisticated modular design principle. Individual hardware modules can be adapted, combined or extended according to customer requirements, so that different types of scales can be configured: from desk scales through to standing scales to suspension scales. Bodes has started using four Bizerba standing scales version KH 800 S2Tw. An up to 12.1 inch screen set up facing the customer guarantees a brilliant display of consumer information, sales promotion campaigns and additional purchase recommendations. “This means that customers are targeted with offers and food preparation suggestions whilst they are being served. At the same time as customers are looking at the scales display to follow the weight and price of their purchase they for example see an advert for a suitable spice mixture.” Claudia Gross, Director Marketing & Communication at Bizerba explains the cross selling philosophy. Sales assistants are also able to offer better advice with the help of the K class. “If a customer asks for monkfish, the sales assistants only need to touch the “monkfish” button on the scales touchscreen and background information, preparation advice or recipes appear. Meaning for example that the sales assistants can immediately recommend a recipe for Asturias monkfish in Cider sauce with Venus mussels to the customers and print the recipe off from the scales”, says Gross. The customer therefore does not only receive advice but also a complete shopping list and cooking instructions.
Depending on the required scope Bizerba offers the weighing systems with Bizerba RetailFramework tools. “The scales are therefore expandable so that they can grow with customer demands, as the K class can do much more than just weigh. It is an expert system, which helps every sales assistant to demonstrate competency and reliance”, says Gross. At the end of the day better advisory skills also impact on customer loyalty, customer satisfaction and higher sales.
Managing Director Peter Koch-Bodes has also introduced the Bizerba WinCWS inventory management system with the new scales. This software takes over communication between the POS and head offices, manages all information on product groups and can centrally carry out the control of retail scales, cash registers and price labelling systems. It is also possible for branches to supply head offices with daily sales figures. “As a traditional company we can only exist if we deliver innovative technology as well as quality”, says Koch-Bodes, who is active at association level in the industry. Like many experts he also sees the future in the professional use of IT and multimedia to support sales at the point of sale.
Koch-Bodes and Bizerba experts are thinking of intensifying their collaboration in future, for example in the form of a direct internet link for the scales with access to the Fish Information Centre’s fishing map. “The origin of the fish on offer could also be shown on the scales display facing the customers”, explains Fritz Kiepert, Bizerba system advisor for retail systems.
Bizerba is an international technology company for professional system solutions weighing, labelling, information and food service technology in the retail, food, manufacturing and logistics sectors. Sector specific hardware and software, highly effective network-compatible management systems and a broad range of labels, consumables and business services ensure the transparent management of integrated business processes and guarantee the reliability availability of Bizerba’s unique products and services.
Bizerba is present in over 120 countries, with stakes in 41 companies in 23 countries and representation in 56 countries around the world. The group turnover was about 433 million EUR in 2008. The company, which employs roughly 3,100 staff, is based in Balingen; other production sites are in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Louis Potosi (Mexico).
For enquiries please contact:
Bizerba GmbH & Co. KG
Director Marketing & Communication
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
network integrated communication
Coburger Straße 3
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release More advice through IT here
News-ID: 137539 • Views: 1720
More Releases from Bizerba GmbH & Co. KG
Fully automatic dispatch system at Fachpack 2012
Bizerba shows how time and costs can be saved in parcel delivery (Hall 4, Booth 133) Balingen, 18th August 2012. - Bizerba is presenting a logistics system, which automatically prepares parcels for dispatch, at Fachpack 2012 in Nurnberg from 25th to 27th September (Hall 4, Booth 133). It weighs and dimensions them, calculates the cheapest mode of dispatch and prepares the dispatch note label. All devices and belts can be controlled
Unique on the market: dynamic scales with four-cell weighing technology
Bizerba presents the die CWL ecoflexx in-motion scales at Fachpack 2012 Balingen, 18th August 2012 - Bizerba is presenting the dynamic CWL ecoflexx in-motion scales at Fachpack 2012 in Nurnberg from 25th to 27th September (Hall 4, Booth 133). With a belt length of up to three metres, courier, express and parcel service providers can practically expect off-the-peg customised device configurations with this. The scales are approved as legal-for-trade with a
Dispatch system: communication based on the plug and play principle
Bizerba presents the new _logisticsEngine.BRAIN software at Fachpack 2012 (Hall 4, Booth 133) Balingen, 18th August 2012 - Bizerba is presenting the new _logisticsEngine.BRAIN software at Fachpack 2012 in Nurnberg from 25th - 27th September 2012 (Hall 4, Booth 133). It collects and manages data from scanners, scales and volume scanners and automatically forwards it to a dispatch system via a standardised interface based on the plug and play principle. Companies
Increases profit: slice and portion to the exact gram
Bizerba launches the fully automatic Scaleroline A550 slicer on the market Balingen, 16th August 2012 - Bizerba launches the further development of the A510 weighing and slicing machine on the market: the fully automatic Scaleroline A550. Thanks to immediate weighing after slicing, industrial food processing companies can reduce their give-away by up to 15 percent so that the slicer pays for itself within a year. The Scaleroline A550 is suitable for automatic
More Releases for Bodes
Global Aircraft Ignition System Market: Continued Product Development Bodes Well …
MarketResearchReports.Biz has recently announced the Latest industry research report on: “Aircraft Ignition System Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026”. A report recently added to MarketResearchReports.biz’s vast repository, titled, “Aircraft Ignition System Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018–2026,” discusses the aircraft ignition system market in details. Most aircrafts these days, consist of the dual aircraft ignition systems for
Power System Analysis Software Market - Increasing Investments in Smart Grid Tec …
The global power system analysis software market is characterized by the presence of large number of regional players spread across geographies. Leading players within the market have established their status by making their presence felt across the globe through strategic alliances and mergers and acquisitions. With a large number of service providers, the global power system analysis software market can be characterized as being extremely competitive in terms of product
Increase in Incidences of Ocular Diseases Bodes Well for the Ophthalmic Ultrasou …
Ophthalmic Ultrasound Systems Market: Overview A constant rise in the geriatric population positively impacts the growth and development of ophthalmology systems as this population is highly susceptible to several health disorders as compared to younger people, including eye disorders. This creates a huge demand for effective management of the disorders and diseases globally. In 2010, as per the projections of World Health Organization (WHO), the global geriatric population was about 524
Rising Demand from Food and Beverages Industry Bodes Well for Global Phytonutrie …
A fresh study, titled “Phytonutrients Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast - 2017 – 2025” has been recently broadcasted to the wide repository of Market Research Hub (MRH), which accurately predicts the future of the market and also gives an impression of the present market situation. It is a result of vigorous research done by a team of expert analysts who have encapsulated the vital
Plain Bearing Market: Rise in Defense Infrastructure Development Bodes Well for …
The consolidated plain bearings market is led by NSK Ltd., JTEKT Corp., NTN Corp., The Timken Company, SKF Group, and Schaeffler Group. These companies jointly accounted for a share of over 40% in 2015, with SKF leading the pack. Transparency Market Research has observed that these players have been focusing on new product development in order to meet the growing needs of their customers. For instance, SKF developed new spherical
Alternators Market - Soaring Demand for Power with Industrialization Bodes Well …
Transparency Market Research states that the top three players in the global alternators market held a share of 20% in the overall market in 2015. Emerson Electric, Co., Denso Corporation, and Valeo SA have had a noticeable share in the market due to their strong foothold in the automotive industry, which is the largest consumer of alternators. “Companies must focus on the construction in emerging economies of the Middle East