The all-round label for retailers: informs, seals and protects

Bizerba presents the C-Wrap

All possible details can be displayed on only one label, enclosing the product from up to four sides. Thus, the packaging becomes more stable and the product contents are also protected from illegal repackaging. Labelling mistakes are prevented and the number of roll changes is reduced. With the suitable software, users can select the position of the details themselves enabling customers to instantly recognise important information without having to remove the packaging from the shelf.
Usually packaging is labelled on top, on the bottom and on the sides with different price, information and ornamental labels. An alternative procedure, the so-called C-Wrap labelling, allows for the depiction of all contents on only one label enclosing the product on three sides, thereby forming a “C”. As “Fullwrap” the label can enclose up to four sides.
This procedure offers the user a number of advantages, as Marc Büttgenbach, the Sales Manager of Labels and Consumables at Bizerba, explains: “A labelling process with several labels requires several roll changes. What is more, mistakes can creep in, if not all labels are changed together with the different products. Then, for example, Salami packaging could be wrongly applied with the bottom label of ham. By depicting all product information on only one label such labelling errors can be prevented and the number of roll changes reduced.” The label also helps to safely seal product packaging, increase stability and it contributes to anti-theft protection. “Particularly exclusive foodstuffs, from the Argentinean steak to a high-quality chocolate are thus protected from illegal repackaging” Büttgenbach remarks. But the label is also ideal for convenience food. Instant meals or salads can be attractively packaged and then stabilised and sealed by the label. The consumer will be able to see the date of production, the contents and the price at a single glance.

In order to meet the increasing demand on the market, Bizerba has developed a corresponding application procedure permitting the industrial use of the C-Wrap labels in the GLM-I range of labelling machines. At first the packaging is dynamically weighed. Then the product data is prepared and printed on the label. The C-Wrap applicator thereby transports the label vertically downwards. The label hangs through an opening in the conveyor belt and is picked up by the packaging when it passes the opening.

„With the Bizerba Label Designer users can create individual layouts deciding for themselves where the product information should be placed on the label,” Büttgenbach explains. Because of this, the end consumer can instantly recognise important information, such as allergy advice, at first glance without having to remove the packaging from the shelf. The labels can be printed by thermal transfer or by thermal direct printing and can be varied with regard to length and colour. Customers can select one basic layout with which they can label all products in various ways. All product-specific data is printed on the label afterwards, during the production process.

All laminates used are produced by Bizerba Labels and Consumables. They are available both as normal labels and as Linerless labels. Linerless labels can be processed with all machines that are currently established on the market. The labels can be delivered by Bizerba’s logistics department either completely blank or with the whole surface already printed.

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross@bizerba.com

nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder@nic-pr.de

About Bizerba L&C:

The Bochum-based Bizerba plant for Labels and Consumables has more than 25 years of experience in the manufacturing of labels, adhesives and in particular of laminates. In its plant, with an area of 7,000 square metres, Bizerba L&C provides laminate manufacturing, reprography (layout design and redesign), manufacturing of printing films and plates, storage right up to the actual printing services. 85 employees working in a three shift cycle are responsible for the smooth processing of orders. Meanwhile sell roughly one third of our labels to companies in more than 50 countries.

About Bizerba:

Bizerba is a leading, worldwide-operating technology company offering professional system solutions in scale, label, information and food service technologies, in the retail, food industry, producing and logistic segments. Sector-specific hardware and software, high-performance network-compatible management systems as well as a wide selection of labels, consumables and business services ensure transparent control of integrated business processes and high-level availability of Bizerba-specific performance features.

Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23 countries, as well as 54 country distributors. In 2009, company turnover decreased by approx. 9 % compared to previous year. The company’s headquarters, with a staff of 3,000, is located in Balingen, Germany. Further manufacturing facilities are located in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).

This release was published on openPR.