Weight Management Beverages Market Analysis, Segments, Growth and Value Chain 2018-2027
Non-capital intensive nature of the weight management beverages market presents low barriers to entry, which enables a majority of Tier 3 stakeholders to foray into the market. Small or medium-sized local manufacturers are focusing on launching affordable offerings, as a majority of consumers are preferring the purchase low-cost weight management beverages over premium ones. Market players are also focusing on strengthening their distribution channels to penetrate suburban and rural pockets.
‘False Marketing Claims’ Creating Skepticism Among Target Audience
Weight management beverages manufactured by market leaders have been the subject of lawsuits, as their ‘diet’ beverages allegedly caused weight gain among some consumers in the U.S. Artificial sweetener ingredients, such as aspartame, used in weight management beverages have been linked to weight gain. The questionable claims have garnered mainstream media attention, and induced skepticism among the target audience.
Global Obesity Epidemic: A Macro Factor Fueling Growth of Weight Management Beverages Market
According to the World Health Organization (WHO), the prevalence of obesity nearly tripled across the world during 1975-2016. The statistics show that over 650 million adults were obese and around 1.9 billion adults were overweight in 2016, and incidences of obesity have been multiplied at a rapid pace in recent years.
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Consumers are becoming more aware of their dietary intakes and willingness to reduce unhealthy food consumption is boosting demand for weight management beverages worldwide. Stakeholders in the weight management beverages market are streamlining their marketing plans to improve awareness about the benefits of weight management beverages to further boost sales in the coming future.
Developed Nations Hold a Significant Share in the Weight Management Beverages Market
The momentum in the weight management beverage market is largely attributed to the increasing health & wellness trend in the developed regions such as North America and Europe. According to the CRN 2017 Annual Survey on Dietary Supplements, published by the Council for Responsible Nutrition (CRN), over 75% Americans take dietary supplements, and weight management supplements account for 15% of the total consumption.
Increasing interest in sports and fitness activities for weight loss across the young population is improving awareness about the benefits of weight management beverages in developed regions. Manufacturers in the weight management beverages market are closely tracking the dynamics of sports nutrition markets in developing countries to envisage profitable growth in these regions.
Consumer Inclination towards Non-carbonated Weight Management Beverages Influencing Product Development
Though governments ensure the safety of carbonated beverages with stringent regulations, most consumers are shifting towards non-carbonated versions; the trend is reflected in the weight management beverages market as well. A large number of consumers seek non-carbonated weight management beverages, which holds a significant share in the growth of the weight management beverages market.
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Market players are introducing innovative, ethnic, and local flavors of non-carbonated weight management beverages to attract more consumer in regional markets. In order to stay ahead of the intense competition in the weight management beverages market over the long term, leading manufacturers are modifying their manufacturing strategies to provide a vast range of selection in the non-carbonated weight management beverages.
Fresh Fruits and Vegetables Over Weight Management Beverages
The trend of health and wellness has increased in an unprecedented manner over the past few years. Consumers are making well-informed decisions while choosing weight-loss foods. The strong belief among consumers, especially in developing or underdeveloped countries, about the effectiveness of a diet full of fresh fruits and vegetables in weight loss is shrinking demand for artificial diet foods, such as weight management beverages.
In addition, governments are encouraging consumers, through various guidelines such as Dietary Guidelines for American 2015-2020, to opt for fruits and vegetables to gain wholesome nutrition. Preference to fresh fruits and vegetables over weight management beverages can pose challenges to market growth.
The Fact.MR study helps readers to understand the recent developments in the weight management beverages market with the help of critical information about the leading market players. The report profiles leading stakeholders in the weight management beverages market to help readers to understand the recent developments in the strategic plans of their competitors in the weight management beverages market.
Weight management beverage manufacturers as well as weight management beverage ingredient manufacturers are profiled in the Fact.MR report. The list features Alticor Inc. (Amway), The Himalaya Drug Company, The Coca Cola Company, Herbalife Nutrition Ltd., Nutrisystem Inc., PepsiCo Inc., Unilever PLC, Tetley USA Inc., The Procter & Gamble Company (P&G), Kellogg Co., Archer Daniels Midland Company, Royal DSM NV, BASF SE, Chr. Hansen Holdings A/S, and DuPont.
A high-profile manufacturer in the weight management beverages market, the Coca Cola Company announced that the company is updating and modernizing the packaging and flavors of Diet Coke to attract more millennial consumers in North America.
Alticor Inc. (Amway) recently announced that its weight management products accounted for nearly half the Amway’s sales, which affirms growing demand for weight management beverages among consumers. The company has adopted strategies to collaborate with Pennington Biomedical Research Center to complement its weight management beverage sales with the help of Pennington's BodyKey SmartLoss program, which is a smart phone app that incorporates Amway’s weight loss shakes and other weight management beverages.
Also, leading manufacturer of carbonated weight management beverages – PepsiCo Inc. recently entered into a strategic agreement to acquire all the shares of SodaStream International Ltd., an Israel-based consumer home carbonation product manufacturer, to offer healthy and eco-friendly beverage solutions. Other manufacturers in the weight management beverage market, such as Unilever and P&G, are shifting their focus on incorporating environment-friendly packaging for their weight management beverage products.
Weight management beverages are the kind of beverages that are more effective at facilitating weight loss than other types of beverages. Weight management beverages can be carbonated or non-carbonates, and can be in the form of powder, liquid, or tea bags.
About the Report
The Fact.MR report provides readers with the most important insights about potential opportunities, growth prospects, and recent developments in the weight management beverages market. Reliable and accurate qualitative and quantitative conclusions about the growth of the weight management beverages market are presented in the report.
In order to provide comprehensive information about the weight management beverages market to readers in a seamless way, the Fact.MR report divides the market into its five broad sub-segments – regions, product types, form, gender, and sales channels.
Based on regions, the weight management beverages market is segmented into six regions – North America, Latin America, Europe, Japan, Asia Pacific region excluding Japan (APEJ), and Middle East & Africa (MEA). Based on product types, the weight management beverages market is segmented into two main types – carbonated and non-carbonated weight management beverages.
Based on the product form, the weight management beverages market is segmented into three types – liquid, powder, and tea bags. According to the gender of consumers, the weight management beverages market is segmented into male, female, and unisex sub-segments. Based on sales channels, the weight management beverages market is broadly segmented into direct sales, modern trade, specialty stores, convenience stores, departmental stores, drug stores, and online stores.
Additional Questions Answered
The report provides detailed information about growth prospects of the weight management beverages market to help readers to understand the minute details about the historical, current, and future growth parameters of the market. The report also answers the critical questions about the market development for readers, which can help them to make appropriate business decisions while entering the weight management beverages market. Some the questions answered in the Fact.MR report include
How will the Europe weight management beverages market grow during the period 2018-2027?
Which product form accounts for the largest revenue share in the weight management beverages market and why?
Why does the demand for non-carbonated weight management beverage remain more carbonated weight management beverages?
What are the recent strategic developments in the leading stakeholders in the weight management beverages market?
The report provides readers with unique conclusions about the development of the weight management beverages market, which are obtained at the end of detailed secondary and primary market research on the historical and current growth parameters of the weight management beverages market.
Secondary research on the weight management beverages elucidates the historical and current facts and industry-validated information about the weight management beverages market. This is followed by primary research, where leading market players, such as manufacturers, distributors, suppliers, and investors, in the weight management beverages market are interviewed.
Analysts at Fact.MR ensure the accuracy and authenticity of the qualitative and quantitative information on how the weight management beverages market will grow during 2018-2027.
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