Toothpaste Market Analysis by Major Players : Colgate-Palmolive Company, Procter & Gamble Co., GlaxoSmithKline Plc, Johnson & Johnson Services Inc, Unilever Plc, Hawley & Hazel (Bvi) Co. Ltd., Sunstar Suisse S.A., Lion Corporantion, Yunnan Baiyao Group Co

The Global Toothpaste market is expected to reach USD 27.7 billion by 2023, witnessing a healthy CAGR during the forecast period. Asia-Pacific holds the major share in the global Toothpaste market. About 8.1 billion units of Toothpaste consumed in 2017, which is growing at a steady CAGR. Increased dental problems among children and adults due to poor eating habits have primarily driven the market. Also, rising premiumization and consumer seeking more targeted solution are further accelerating the toothpaste market.

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The global Toothpaste market is competitive with a large number of multinational player competing for market share. New product innovation focus on active ingredients is the main strategy adopted by players.
Major players include - COLGATE-PALMOLIVE COMPANY, PROCTER & GAMBLE CO., GLAXOSMITHKLINE PLC, JOHNSON & JOHNSON SERVICES INC, and UNILEVER PLC amongst others

Soaring Demand for Dental Whitening
Toothpaste consumption is expected to increase with more consumer looking for an advanced and targeted solution for dental care. Rising disposable income in a developing region such as Asia-Pacific demanding for more sophisticated toothpaste and expensive toothpaste. Toothpaste with whitening effect is witnessing a robust demand globally. In 2017, an oral care company in the US, Dentist Dr. Richard Marques of Wimpole Street Dental launched a whitening toothpaste with 100% natural ingredients including calcium carbonate and silica for tooth whitening.

GSK launched Sensodyne Rapid Relief toothpaste in March 2018 in the US. The product formulated with stannous fluoride helps in relieving tooth-sensitivity pain within three days. The company also advanced its Aquafresh Kids range of toothpaste in the UK, which is specially designed for children aged 9-12-year old to provide expert protection to teeth. The global tooth whitening market is surpassed by a value consumption of USD 3.15 billion in 2016 which is witnessing a faster CAGR.

Standard Toothpaste Witnessing Faster Growth Rate
Standard toothpaste and cosmetic toothpaste combined hold more than half of the market share with standard toothpaste witnessing the fastest CAGR. Consumer embarking on oral care routine is the primary factor fueled the market growth. Specialist toothpaste which is mainly designed for sensitive teeth, for smokers and children's is witnessing a CAGR of 6.3% during the forecast period. Central and Eastern Europe recorded an impressive growth in specialist and standard toothpaste during 2012-2017 owing to increased consumer toothpaste sophistication. Consumers are willing to pay extra for premium toothpaste which satisfies their specific requirement. South America is witnessing the fastest value CAGR, which is mainly attributed to the high unit price due to inflation.

Supermarkets Recorded the Fastest Growth in Toothpaste Market
Convenience stores offered tough competition to supermarkets/hypermarkets. Online retail accounts for a small share of the market which witnessed a value CAGR of 3.8% during 2012-2017. Amazon which is the global leader in online retail recorded an impressive growth in Toothpaste products sale in the US alone. Expanding distribution channel in countries such as China, India, Vietnam, South Africa, UAE, and Saudi Arab is driving the supermarket sale of toothpaste. Pharmacies stores is another significant sales channel globally which recorded an increase of 36% in its value sales during 2012-2017.

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Toothpaste Market Key Developments
February 2018 - Oral care giant Procter & Gamble Co. launched a new version of Crest toothpaste with “activated foam,” which reaches below the gum line to improve oral health.
May 2017 - Unilever’s signed an agreement to acquire the personal care brand of Quala in South America. Quala Toothpaste brand Fortident is the second largest Toothpaste brand in Colombia and Ecuador.

Reasons to Purchase Toothpaste Market Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel

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