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AERIAL7 and SANRIO, Inc. Announce Hello Kitty x AERIAL7 Collaboration

07-02-2010 03:35 PM CET | Fashion, Lifestyle, Trends

Press release from: AERIAL7

Hello Kitty x AERIAL7 headphones will make its debut in October 2010

Hello Kitty x AERIAL7 headphones will make its debut in October 2010

AERIAL7, the lifestyle headphone brand rooted in superior acoustic technology that reflects a fashion sensibility and SANRIO, Inc, best known for global icon Hello Kitty®, are proud to announce the Hello Kitty x AERIAL7 collaboration. The Hello Kitty x AERIAL7 headphones will make its debut in October 2010; the agreement is effective immediately.

For generations, Hello Kitty has been an unparalleled cultural phenomenon with loyal fans worldwide. With an appeal that spans the breadth of pop culture, Hello Kitty has collaborated with Anna Sui, Heatherette and Swarovski, and many others. Combined with AERIAL7’s intrinsic connection to music and action sports, these limited edition headphones will attract tastemakers and influencers alike.

The DJ-preferred and wildly popular AERIAL7 Tank style provides professional grade technology for the Hello Kitty x AERIAL7 collaboration. Enveloped in an eye-catching red, black and white pattern, the headphone features Hello Kitty on the ear cups, with soft black and white printed ear cushions and “HELLO KITTY” printed across the adjustable reinforced headband.

The Hello Kitty x AERIAL7 headphone will be available October 2010 at select retailers nationwide, including Urban Outfitters, Hot Topic, FYE, and Kitson, as well as Sanrio stores and at www.sanrio.com, and www.aerial7.com. To experience the sound, visit www.aerial7.com

About AERIAL7
AERIAL7, a leader in music lifestyle headphones, draws inspiration from DJ culture, fashion, art, and action sports. Preferred by professional DJs, AERIAL7 designs, produces and distributes earbuds, over-ear headphones, and beanies with superior acoustic technology and eye-catching design.

A true testament to the quality and functionality, AERIAL7 brand ambassadors include: DJ Neil Armstrong who tours with Jay-Z, DJ Jam the official DJ of Snoop Dogg, Dr. Dre and Warren G, DJ Josh Madden and DJ Loli; surfers Taylor Knox, Ozzie Wright, Craig Anderson, and Keala Kennelly, skateboarders Shuriken Shannon and Pedro Barros; and snowboarders Heikki Sorsa and Mikkel Bang.

AERIAL7 headphones work with several popular devices such as the Apple iPod®, iPhone®, BlackBerry®, SkypeTM. AERIAL7 sells its products in over 28 countries around the world in lifestyle stores from fashion to surf and music stores from pro-audio to musical instrument, as well as online at www.aerial7.com.

About SANRIO
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.

AERIAL7
Shannon Godfrey
Shannon@aerial7.com
2373 Westwood Boulevard
Los Angeles, CA 90064

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