The world’s first universal label for hundreds of products

Bizerba presents the VPI Label

Balingen, 28th June 2010 - Only one label with printable areas for different kinds of data from hundreds of products. Advantages for the food trade: No more changing of labels and labelling mistakes, reduced storage costs and mass circulation will ensure profitable investments. Exclusive laminate production allows for the pin-sharp printing of tiny fonts.

The VPI label (variable product information) is an individually implemented industry trend. With the Bizerba laminate it will be possible to use the same label for an entire product range consisting of hundreds of different products. The basic layout is pre-printed according to company-specific parameters – for example with logo, slogan and a general corporate design. The areas for the variable data such as product name, date, charge, weight, price and barcode are empty at the time of delivery.

With the help of the Bizerba GLM-I and GLP labelling machines the customer will be able to print details as to the nutritional value, the contents, special offers and the packaging date on the printable areas by himself. Marc Büttgenbach, the Sales Manager for Labels and Consumables at Bizerba, explains the advantages for the food trade: “The fact that only one label is required from now on reduces on the one hand, the operating costs for the storage of several kinds of labels and on the other hand, there are no more changeover times for the exchanging of labels during product changes and labelling mistakes are also a thing of the past. This way it is no longer possible that a ham label is applied to Salami. In addition the customer can order the universal label in substantial quantities and thereby save even more.” The sample label is from the company Greifenfleisch in Greifswald, a producer of high-quality meat and sausage products.

For the production of VPI labels only high-quality raw materials with specially designed thermal coating on a lactone basis and an exclusive laminate that is only employed by Bizerba are used. This laminate serves as the bonding for material, adhesive and silicon carrier, thus being responsible for the proper function of the VPI label in the first place. “During production an exact and even glue coating is the most important criterion for the optimum functionality of the labels – legibility, but also permanent adhesion and constant colour quality are directly affected by this,” Büttgenbach adds.

The specially designed combination of high-quality label and Bizerba labelling machines makes it possible not only to print the barcode but also even the tiniest fonts legibly and in pin-sharp quality. The thermal coating also contains components triggering a cleaning effect at the heating points of the thermal elements, thus contributing substantially to the long and failure-free product life of the Bizerba labelling machines.

Any customer that implements such a system label will achieve a more efficient production process through the reduced number of labels and the optimised production cycle. “The cost savings and the plus in productivity will amortise the investment in this high-quality label very quickly,” Büttgenbach concluding.

About Bizerba L&C:

The Bochum-based Bizerba plant for Labels and Consumables has more than 25 years of experience in the manufacturing of labels, adhesives and in particular of laminates. In its plant, with an area of 7,000 square metres, Bizerba L&C provides laminate manufacturing, reprography (layout design and redesign), manufacturing of printing films and plates, storage right up to the actual printing services. 85 employees working in a three shift cycle are responsible for the smooth processing of orders. Meanwhile sell roughly one third of our labels to companies in more than 50 countries.

About Bizerba:

Bizerba is a leading, worldwide-operating technology company offering professional system solutions in scale, label, information and food service technologies, in the retail, food industry, producing and logistic segments. Sector-specific hardware and software, high-performance network-compatible management systems as well as a wide selection of labels, consumables and business services ensure transparent control of integrated business processes and high-level availability of Bizerba-specific performance features.

Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23 countries, as well as 54 country distributors. In 2009, company turnover decreased by approx. 9 % compared to previous year. The company’s headquarters, with a staff of 3,000, is located in Balingen, Germany. Further manufacturing facilities are located in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).

For enquiries, please contact:

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-Mail: claudia.gross@bizerba.com

nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder@nic-pr.de

This release was published on openPR.