Fabric Wash and Care Market Expected to Reach $5,842 Million | By Top Leading Companies Unilever Group, Procter & Gamble, Reckitt Benckiser Group, Henkel AG & Co. KGaA, The National Detergent Company SAOG, Church & Dwight Co. Inc., SEITZ GMBH, Nice Group,

The fabric wash and care market is projected to grow at a CAGR of 5.6% from 2016 to 2022, to reach $112 billion by 2022. Fabric wash and care products are used to prevent clothes from damages due to regular washing and use. In addition, these products are used in a variety of industries such as automotive and aviation for the purpose of laundry. The fabric wash and care market is driven by growth in emerging markets owing to increase in population and growth in disposable income of middle-class customers.

Fabric wash and care products are used to clean garments, furniture and upholstery. A number of fabric cleaning and care products such as detergents and fabric softeners are available in the market. Increase in awareness about the benefits of fabric care products, growth in population, rise in disposable income of middle-class customers, and diversification of product portfolio are the major factors that drive the market growth. Global players such as Procter & Gamble, Hindustan Unilever Limited, and Henkel AG & Co. KGaA have launched innovative fabric cleaning and care products to expand their market share. In addition, these players have launched ecofriendly fabric softeners and detergents to cater to the needs of customers.

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Detergents are the largest selling fabric wash and care products, constituting around 58% of the overall fabric wash and care market size in 2015, followed by fabric softener/conditioner. From a growth perspective, fabric softener/conditioner segment would witness the highest CAGR among the different fabric wash and care product types. Growth in purchasing power has encouraged customers to buy branded premium quality garments, which in turn, has led to the increased demand of fabric softener/conditioner to maintain the fabric quality, thus driving the growth of the fabric softener/conditioner segment.

Based on application, the residential sector occupies the largest fabric wash and care market share of over 40%. The adoption of these products has been gaining popularity among the residential users owing to the availability of a wide range of affordable detergents and fabric conditioners. Additionally, the growing demand for liquid detergents among the households, owing to the comfort and ease they offer over the conventional washing soaps and bars, supplements the market growth.

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North America generated the highest revenue in 2015, and is projected to remain one of the dominant markets throughout the analysis period. However, Asia-Pacific is expected to witness the fastest growth rate, owing to emerging economies such as China and India.

Key players profiled in this report include Unilever Group, Procter & Gamble, Reckitt Benckiser Group, Henkel AG & Co. KGaA, The National Detergent Company SAOG, Church & Dwight Co. Inc., SEITZ GMBH, Nice Group, Wipro Enterprises Limited, and Colgate-Palmolive Company.

Analyst Review:

The fabric wash and care market has witnessed robust growth in the emerging economies of the Asia-Pacific and LAMEA regions. Innovations in technology and products have fostered the launch of easy-to-use and effective fabric cleaning & care products. Market players have launched new formulations of fabric care products to cater to the growing demand for newer fabric care products among consumers. In addition, rise in awareness among customers about environment degradation due to the use of conventional fabric wash products has led to the increased demand for eco-friendly fabric wash products.

Market players have also started to launch eco-friendly fabric cleaning products to address the issue of environmental degradation. For instance, Tide PurClean, an eco-friendly detergent, was launched by P&G in 2016. However, companies need to focus on developing affordable eco-friendly fabric cleaning products. The adoption of liquid detergent has increased in the emerging markets, owing to its ease-of-use and fabric care properties.

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The global fabric wash and care market has witnessed tremendous growth in the emerging markets, such as India and China. Water scarcity is one of the major issues in most of the countries in the world. Therefore, market players have focused on the development of products with low consumption of water, especially for emerging economies, such as India and China, owing to the prevalent issue of water scarcity in these countries. Leading market players, such as Procter & Gamble and Unilever, intend to launch water-efficient fabric cleaning products to reduce their water footprint.

Fast moving consumer goods (FMCG) is an emerging market in Africa. In addition, global market players plan to expand their presence in Africa, owing to minimal scope in the matured markets. Rapid urbanization has led to changes in the demand and distribution of fabric cleaning products in the region; thus, creating lucrative opportunities for market players.

Prominent players across the globe have adopted innovative marketing and promotion strategies to increase their customer base. Market players offer special discounts at point-of-sale counters to improve their brand value and boost the sales of products. These initiatives have fueled the growth of the global fabric wash and care products market.

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