Global Softgels Dietary Supplements Market Assessment & Growth Forecast Examined During 2017-2022 | Competition Tracking- Herbalife International, E. I. du Pont de Nemours and Co., Glanbia , Koninklijke DSM N.V, Bayer Aktiengesellschaft., GlaxoSmithKline,
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Fact.MR’s comprehensive report on the global softgel dietary supplements market delivers key actionable insights on various dynamics including drivers, trends, and challenges that are anticipated to shape the market during the assessment period of 2017-2022. As per the research, the global softgel dietary supplements market will expand a robust CAGR, standing at a market valuation of US$ 39.5 Bn by 2022, majorly owing to aging population and changing dietary preferences. Fact.MR opines that the growing consumption of softgel dietary supplements can also be attributed to the swallowing difficulties, reported in pediatrics and geriatrics. Moreover, healthy lifestyle trends and efforts to reduce and prevent chronic illnesses will give a boost to vitamins and minerals softgel dietary supplements in the coming years. Softgel dietary supplements consumed for general wellbeing will account for nearly one-fourth of the total market share, predicts Fact.MR.
Significant sales of softgel dietary supplements through various channels including beauty and health stores, hypermarket/supermarkets, and pharmacies can be attributed to the growing consumer awareness and massive information availability couple with healthy lifestyle changes and a thriving consumer base. Manufacturers of softgel dietary supplements are quickly grabbing the shifting preference toward premium brands for additional sales. Fact.MR foresees tremendous scope for innovations to suit the customization demands of the consumers. Moreover, premium positioning of products will also remain a key marketing strategy among manufacturers, especially relying on sales of softgel dietary supplements sales through pharmacies—the largest distribution channel, as per Fact.MR’s analysis. However, a broader analysis indicates that sales of softgel dietary supplements through e-commerce channels will also pick pace in the coming years owing to ease of shopping and companies trying to create a place for themselves in the online space, resulted in repeated buys.
Manufacturing Benefits of Softgel Compared to Liquid Filled Hardgel Capsules to Boost Sales
Tablet formulations, have long dominated the pharmaceutical landscape limited innovations. The trend was reversed with softgel as a popular dosage form among patients. Increasing deviation from raw materials-tasting outer layers to a softer, gelatin-based shell surrounding is a key factor influencing the sales of softgel dietary supplements. Moreover, ease of swallowing and quicker action onset especially among children and older patients are some key factors pushing the demand for softgel dietary supplements. Moreover, in terms of formulations, lipid-based softgel dietary supplements capsule can provide significant benefits pertaining to nutrient bioavailability, further driving formulation options targeting specific patient groups including pediatrics and geriatrics. Moreover, cost advantages and formulation opportunities associated with manufacturing dietary supplements in the form of softgel, considering unit price along with total development costs will boost sales.
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Plant-based Alternative a Growing Fad; Formulation Complexities Could Pose Tough Questions
Vegetarian or plant-based options has caught the attention of many consumers. Growing demand for clean-delivery formats for encapsulation of dietary supplements formulations along with consumers opting for probiotics and botanical extracts is further fueling the non-GMO trend. However, for softgel dietary supplements manufacturers and formulators, it bring along a set of hurdles. Weak vegetable derived shells, porous vegetarian gelatin, and blending limitations into an oil base could restrict the adoption of vegetarian softgel dietary supplements to a sizable extent.
Innovations in Delivery-System Designs Could be marred by Regulation Challenges
Emerging research and development activities in the wake of changing food preferences has evolved the dietary supplements landscape—calling for advanced delivery systems, in the form of chews and gummies, even nasal sprays and inhalers. Stringent regulations restricting the definition of dietary supplements, in any delivery-system including softgel, are likely to inhibit the scope of delivery-system inventions. Moreover, to avoid treading into dicey regulation territory, manufacturers of dietary supplements in softgel delivery-systems are opting for clean labeling while adhering to supplement laws. Fact.MR envisages that the increasingly growth of softgel dietary supplements will also be coupled with regulations tightening considering product efficacy and safety.
In a Fragmented Softgel dietary supplements market, Manufacturers Exploring New Sales Channels
Key macro factors including enhanced consumer awareness for preventive healthcare and self-directed consumer behavior have boosted the sales of softgel dietary supplements in the recent years. Since, consumers have been looking out for faster medical validation and subsequent medications, in the fragmented and highly competitive market, manufacturers too are looking to position their product on several sales channels to reach their target consumers. Moreover, a paradigm shift towards a stronger brand positioning than focusing on ingredients in softgel dietary supplements, has led to a change in the marketing strategies of manufacturers focused majorly towards premium positioning resulting in product portfolio expansion.
Competitive Landscape – Global Softgel Dietary Supplements Market
Fact.MR’s comprehensive report on the global market for softgel dietary supplements, provides critical insights on the key players and their future market strategies that would define the further course of the market. Fact.MR envisages that mergers and acquisition will remain the most prominent strategy in the highly fragmented global softgel dietary supplements market, to broaden the scope of their businesses. Fact.MR also foresees a shift in marketing strategies including packaging to labeling, to be in line with the changing consumer preferences—contributing to enhanced sales.
Table of Content:
Chapter 1. Global Soft Gels Dietary Supplements Market - Executive Summary. 36
Chapter 2. Global Soft Gels Dietary Supplements Market Overview. 38
2.1. Introduction. 38
2.1.1. Global Soft Gels Dietary Supplements Market Taxonomy. 38
2.1.2. Global Soft Gels Dietary Supplements Market Definition. 38
2.2. Global Soft Gels Dietary Supplements Market Size (US$ Mn) and Forecast, 2012-2022. 39
2.2.1. Global Soft Gels Dietary Supplements Market Y-o-Y Growth. 39
2.3. Global Soft Gels Dietary Supplements Market Dynamics. 39
2.3.1. Drivers. 39
2.3.2. Restraints. 39
2.3.3. Trends. 40
2.4. Supply Chain. 40
2.5. Cost Structure. 40
2.6. Pricing Analysis. 40
2.7. Raw Materials Sourcing Strategy and Analysis. 40
2.8. List of Distributors. 41
2.9. Key Participants Market Presence (Intensity Map) By Region. 41
Chapter 3. Global Soft Gels Dietary Supplements Market Analysis and Forecast By Ingredients. 42
3.1. Global Soft Gels Dietary Supplements Market Size and Forecast By Ingredients, 2012-2022. 42
3.1.1. Amino Acids Soft Gels Dietary Supplements Market Size and Forecast, 2012-2022. 42
220.127.116.11. Revenue (US$ Mn) Comparison, By Region. 42
18.104.22.168. Market Share Comparison, By Region. 43
22.214.171.124. Y-o-Y growth Comparison, By Region. 44
3.1.2. Botanical Supplements Soft Gels Dietary Supplements Market Size and Forecast, 2012-2022. 45
126.96.36.199. Revenue (US$ Mn) Comparison, By Region. 45
188.8.131.52. Market Share Comparison, By Region. 46
184.108.40.206. Y-o-Y growth Comparison, By Region. 47
3.1.3. Others Soft Gels Dietary Supplements Market Size and Forecast, 2012-2022. 48
220.127.116.11. Revenue (US$ Mn) Comparison, By Region. 48
18.104.22.168. Market Share Comparison, By Region. 49
22.214.171.124. Y-o-Y growth Comparison, By Region. 50
3.1.4. Vitamins & Minerals Soft Gels Dietary Supplements Market Size and Forecast, 2012-2022. 51
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