Automotive Windshield Market: Future Forecast Indicates Impressive Growth Rate with Market Competitors- Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

Advances in technology in automotive sector, particularly in automotive glass continue to remain instrumental in driving sales of automotive windshield. Demand for automotive windshield is largely influenced by the increasing production and sales of cars, SUVs, trucks and other heavy commercial vehicles worldwide. Moreover, with Internet of Things (IoT) gaining ground in the automotive glass sector, manufacturers are introducing smart automotive windshield which is expected to auger well for the automotive windshield market. Fact.MR envisages that the sales of automotive windshield are estimated to cross US$ 17,000 Mn by end of the assessment year (2022). The demand for automotive windshield is projected to rise at a significant CAGR of 5.2% in terms of value during the period of assessment, 2017-2022.

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Sales of automotive windshield are likely to remain resurgent in the emerging economies of Asia Pacific excluding Japan (APEJ) region. Countries such as China and India are expected to portray high market lucrativeness in the coming years on the back of rising production of vehicles. OICA reveals that production of passenger cars and commercial vehicles (including LCVs and HCVs) in China and India has remained consistently high since the past few years. In addition, these countries are being targeted by major automobile manufacturers including Volkswagen, Hyundai and Mercedes owing to favorable business environment offered by these countries. This factor is likely to present significant growth opportunities for manufacturers of automotive windshield in the forthcoming years.

Sales of automotive windshield through OEM (original equipment manufacturers) are expected to grow at a steady pace throughout the period of forecast, reveals Fact.MR. However, aftermarket for automotive windshield is expected to remain strong in the coming years on the back of increasing replacements of automotive windshield. According to the Association for Safe International Road Travel (ASIRT), around 1.3 million fatalities every day due to car accidents have been recorded. Increasing road accidents across the globe have pushed the aftermarket growth for automotive windshield, in turn supporting market’s growth during the period of forecast. According to the report, sales of automotive windshield through aftermarket is estimated to cross US$ 11,000 Mn by end of the year of assessment, making it a lucrative distribution channel for automotive windshield manufacturers.

High Demand for Glass Automotive Windshield

Manufacturers are inclined toward using glass material for automotive windshield on the back of high durability and strength offered by glass. Moreover, with the introduction of gorilla glass in the automotive space, demand for automotive windshield made from glass is expected to fuel at a significant pace during the forecast period. In case of accidents, glass automotive windshield can prevent major debris from entering the vehicle ensuring safety of passengers. In addition, higher resistance to chemicals, heat and water offered by glass automotive windshield is anticipate to fuel their demand in the coming years.

Fact.MR’s study on Automotive Windshield Market is comprehensive – 170 pages, 209 tables, and 60

figures- https://www.factmr.com/report/13/automotive-windshield-market

Rising Prominence of ADAS to Support Growth of Automotive Windshield Market

As technological advances permeate the automotive space, ADAS (Advanced Driver Assistance Systems) are gaining significant traction worldwide. ADAS technology is now being integrated in the windshield of the vehicle to facilitate driver safety and assistance. Automotive windshield being a crucial source of protection, it has become imperative for manufacturers to advocate safety of passengers using sensors and cameras in automotive windshield. Automotive windshield with ADAS can detect crash using radar technology. Moreover, new ADAS innovation in the automotive windshield space is night vision system. Automotive windshield is equipped with infrared camera. This system provides a display on automotive windshield that extends the driver’s vision at night, in turn enhancing driving experience. Against this backdrop, growing integration of ADAS in vehicles is expected to support the growth of the automotive windshield market during the forecast period.

Augmented Reality in Automotive Windshield – A New Trend

Technology giants are focusing on developing AR (Augmented Reality) in automotive windshield of vehicles with the use of Internet of Things (IoT). With augmented reality in automotive windshields, drivers and passengers can conduct calls with passengers in different vehicles on a real time basis. For instance, Apple Inc., has filed a patent for its “Heads-Up Display” – an automotive windshield powered by augmented reality. This automotive windshield can conduct FaceTime calls with visual communication between remotely situated user and vehicle occupant.

Technological Integrations Likely to Complicate Automotive Windshield Replacement

Manufacturers of automotive windshield are inclined toward incorporating new technologies in automotive windshield in a bid to enhance customer experience and safety. However, integration of technologies such as ADAS makes it difficult during replacement of automotive windshield as equipment and sensors they are linked with need to be accurately calibrated so as to maintain the compatibility quotient with vehicle system. Replacing of automotive windshield with ADAS incurs high cost as all sensors must be replaced and installed in the new glass along with accompanying equipment. Inaccurate installments can cause malfunction misleading the driver ultimately resulting in accidents. This factor remains a key challenge for the aftermarket for automotive windshield.

Competitive Landscape

The automotive windshield market report offers a thorough assessment on several key players operating in the market. The market for automotive windshield covers key aspects revolving around the competition, including but not limited to SWOT analysis, key developments and innovations, product portfolio, mergers and acquisitions and key financials. Using this comprehensive compilation, the reader can gain valuable insight using which future moves can be planned and executed to achieve sustenance and competitive edge. The report on automotive windshield market includes profiles of major companies including Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

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