Esports in China emerges as a booming market

China accounted for 15% of the USD660 million professional Esports market in 2017. Can China cash in on this booming market before other players jump on the bandwagon? Spire’s viewpoint on Asia’s e-gaming landscape was cited in China Daily – Asia Weekly.

Esports – sporting activity built around public performances of electronic game-play – is a booming industry world-wide. In comparison to other sports, Esports training does not require an actual stadium, pitch or course. All you need is stable net connectivity.

Esports is set to go further at the 2022 Asian Games in Hangzhou, Zhejiang province in Eastern China, where it will be acknowledged as an official medal sport.

The growth potential in Esports is immense. The International Olympic Committee has already partnered with Chinese tech giant Alibaba to power future Olympic Games with its infrastructure services for cloud computing. Such technology infrastructure would be a powerful enabler for the Olympic Games to embrace Esports in the future.

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

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This release was published on openPR.