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Global Video Game Software Market By Top Players are Sony, Activision Blizzard, Microsoft, EA, and Nintendo
Video Game Software Global Market Size:Asia Pacific was the largest geographic region accounting for $22.9 billion or 39.5% of the global market. The USA was the largest country accounting for $13.7 billion or 23.7% of the global video game software market.
Video Game Software Global Market Overview:
Virtual Reality (VR) and Augmented Reality (AR) are gaining popularity in the video game software market. VR allows players to experience being in a three-dimensional environment and interact with that environment. AR is a specific type of VR that aims to duplicate the environment through computer software and displays. AR adds intense graphics, sounds and even smell to the experience. Pokemon GO is one such AR video game where the player can catch and train Pokemon and then fight with other players and their “pets”.
Asia Pacific was the largest geographic region in the market, accounting for around 40% of the global market. The USA was the largest country accounting for almost one-fifth of the global video game software market.
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According to The Business Research Company’s Consultant, Nitin Gianchandani, Xbox has catered games for people suffering with physical disabilities. There is a new co-pilot feature that is useful for those using a controller and who struggle with actions that are physically difficult. Even Microsoft has introduced new options for player avatars that include wheelchairs and prosthetic limbs.
Sony was the biggest player in the video games software market, with revenues of $13.3 billion in 2016. Sony’s growth strategy is to focus to integrate its core competencies in audio and video technologies, sensor and mechatronics with artificial intelligence and robotics to offer a wide range of audio and video equipment to customers across all geographies.
Video game software includes companies that are involved in design, documentation, installation and support services, producing and distributing video games. This market also includes companies that are solely involved in designing and developing or in publishing only.
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Video Game Software Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.
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The Business Research Company is a market research and intelligence company, which excels in company, market and consumer research.
It has research professionals at its offices in the UK, India and the US as well a network of trained researchers globally. It has specialist consultants in a wide range of industries including manufacturing, healthcare, chemicals and technology.
The Business Research Company's management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world's largest organizations.
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