Pureed Food Market Analysis by Growing Players - Blossom foods, Inventure Foods, Gourmet Pureed, Vitagermine, Nutrifresh, Annabel Karmel, Thick-it purees, GA foods, Simple Puree, Wiltshire farm foods

Global Pureed Food Market size is flourishing and is expected to grow at a healthy CAGR in the coming years. Robust demand for healthy food and changing consumption patterns has led to growing trends in the pureed food market size over the years. It is prepared from a wide range of raw materials including fruits, vegetables, cereals and meat. Growing food industry has significantly contributed in propelling the product demand across globe. Food industry is thriving and is forecast to grow at a CAGR of over 4% which will eventually contribute in attaining higher business size over the projected timespan.

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Diversity in food industry to ensure availability of various forms of food for all age groups is another factor driving the growth of pureed food market. It is mainly suitable for babies and elderly people owing to its moisten, soft, easily chewability and easily digestible characteristics. The product is also available in frozen and baked form which is extremely popular among youngsters as it provides them readily available variety of food options. Frozen and baked food is gaining momentum and is expected to drive the pureed food market size over the coming years.
Increasing advertising of the product on media including television, newspaper, radio, social media by companies is attracting consumers to inculcate it in their daily diet will boost product demand by 2024. Increasing influence of social media in youngster’s life shall stimulate the pureed food market size in the coming years. Strong increase in consumer’s disposable income primarily in developing nations has significantly contributed towards growing pureed food market size over the years. However, it is not advisable to feed product to infants less than 1 year old which is likely to hamper business size to some extent.
Growing R&D on the product by companies is likely to generate more opportunities for the industry growth during the forecast period. Many companies have entered into joint venture to help expand production capacity which is probable to have a positive influence towards increasing business size.
Pureed food market share is segmented based on raw material including fruits, vegetables, meat and cereals. Vegetable segment has captured the maximum share followed by fruit owing to its higher consumption pattern. Oatmeal, rice, barley fall in the cereals segment which is primarily utilized to prepare pureed food for babies.
Pureed food market size is segmented based on form into frozen, baked, dried, and semi-solid. Semi-solid segment is highly popular among elderly people and is making effective contribution towards business size. Baked and frozen is prevailing amongst youth owing to readily available variety of food options is probable to contribute to pureed food market size in the coming years.
Based on application, the global pureed food market share is segmented including fresh consumption and processed food. Fresh consumption items usually include dairy products, bread, etc. whereas processed food includes oat meals, grains other cereals, etc. Both the segments are stimulating growth of pureed food market size over the years.
Europe has captured the maximum business size over the years owing to higher product demand followed by North America. It is due to extensive R&D in these regions which has contributed in production and development of pureed food. Although, Europe is expected to attain the highest business size in the coming years. Asia Pacific is likely to attain a higher CAGR during the forecast period owing to prevailing consumption patterns in developing nations primarily in India and China. Rapid industrialization in Asia Pacific is effectively contributing in setting up production capacity for product manufacturers. It is projected to positively influence the pureed food market size over the projected timeframe.

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Key global pureed food market share contributors are Blossom foods, Inventure Foods, Gourmet Pureed, Vitagermine, Nutrifresh, Annabel Karmel, Thick-it purees, GA foods, Simple Puree, Wiltshire farm foods, The pure food co, etc. Major players in the business are involved in mergers and acquisition in order to extend their presence. For instance, in January 2013, Inventure Foods, a specialty food manufacturer entered into a joint venture agreement with Vidalia Brands Inc. to expand their business. The first product launched was Vidalia Sweet Onion Petals having zero trans-fat.

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