Soaring Demand Drives Denim Jeans Market Growth during the Forecast Period, 2017-2022 | Key Players - Hennes & Mauritz AB, VF Corporation, True Religion Apparel Inc., PVH Corporation, Brooks Brothers Group, etc.
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Comfortable, easy-to-wear and durable features continue to increase demand for the denim jeans among the young population. Growing demand for the ‘perfect fit’ denim jeans in the developed markets has further led the manufacturers to offer innovative products. A recent trend witnessed among the manufacturers include blending cotton with the synthetic fibers that offers the consumers stretchable jeans. Customers prefer purchasing denim jeans attributed to features such as aesthetic, moisture absorption, color-resistance and comfort.
Casual Formals to Fuel Sales of Denim Jeans
Changing perception about the executive wear at the work place will continue to impact growth of the global denim jeans market. Manufacturers are increasingly using the new technology beyond the traditional stretch, which has led the denim jeans products to cross over from casual wear to activewear, athleisure and workwear. As denim jeans is becoming a modern white-collar workforce, sales of the denim jeans will continue to remain significantly high in the global market. Bound to these factors, various brands are offering range of denim jeans collection that are particularly match the formal requirements of the modern workforce.
Online Portals to Widen the Customer Base
As online portals continue to offer wide range of selection and choice, customers prefer making online purchases. Boot cut, straight, low waist, tapered, cigarette bottom, skinny and slim are some of the popular denim jeans that are purchased through the online portals. With the expansion of the online portals, demand for range of denim jeans will continue to rev up in the global market. Increasing preference for purchasing jeans online has also led various brands to offer their products at discounted prices. Bound to these factors, sales of the denim jeans will continue to rev up in the global market significantly.
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Manufacturers are increasingly focusing on offering denim jeans products that are embedded with innovative fabric through the new fabric technology. With the new fabric technology, the manufacturers can conveniently develop bi-stretch “double beam” textile. Moreover, the manufacturers are focusing on offering the denim jeans products that are embedded with the high-quality polyester. Attributed to features such as resistance to fire and abrasion, the sales of the denim jeans products will continue to increase. These factors are expected to impact growth of the global denim jeans market during the forecast period.
On the other hand, increasing shift in preference of women customers towards other bottom wear products such as yoga pants, leggings and athletic pants is expected to inhibit growth of the global denim jeans market during the forecast period. In addition, increasing quality depletion attributed to relatively thinner fabric used by the manufacturers will continue to inhibit sales of the denim jeans products globally. These factors are expected to inhibit growth of the global denim jeans market during the forecast period.
Women End User to Represent a Leading Segment
Growing preference for wearing denim jeans on the regular basis has led to an upsurge in demand for regular fit jeans product. On the basis of product type, the regular fit segment is expected to generate significant revenues, accounting for a value of over US$ 600 Mn by the end of 2022. In contrast to this, the slim fit product type segment is expected to register the highest CAGR in the global market during the forecast period.
Based on price range, the standard segment is expected to witness the highest revenue growth, recording for a value of over US$ 400 Mn by the end of 2017. However, the super premium price range segment is expected to register a robust CAGR through 2022.
By end user, the women segment is expected to witness the highest growth in terms of revenue, representing a value of over US$ 800 Mn by the end of 2022. The women end user segment is expected to witness a healthy CAGR in the global denim jeans market throughout the forecast period.
On the basis of sales channel, the discounters segment is expected to generate significant revenues, accounting for a value of over US$ 100 Mn by the end of 2022. On the other hand, the general clothing independent boutiques sales channel segment is expected to register the highest CAGR in the global market through 2022.
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