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asknet eCommerce and eMarketing experts attend affiliate4u expo in Munich

05-10-2010 10:09 AM CET | IT, New Media & Software

Press release from: asknet AG

Karlsruhe, May 7, 2010 – asknet AG announces it will attend the a4u expo Affiliate Marketing Conference & Exhibition in Munich, Germany from May 18 to 19, 2010. asknet is a leading provider of outsourcing solutions for the global electronic software distribution (ESD) industry and was recently ranked as one of Germany’s fastest-growing technology companies in Deloitte’s “Technology Fast 50” report.

The a4u expo is an annual event that brings together experts in the field of affiliate marketing. Banners and text links are not the only criteria for a successful affiliate network; maintaining direct contacts with the affiliates is a particularly important element of this kind of network. asknet will take advantage of the opportunity provided by the a4u expo to strengthen and expand contacts with affiliates. Today asknet maintains more than 35 international affiliate programs for its customers and has enjoyed an annual increase in sales.

Affiliate marketing represents a cornerstone of the asknet online marketing strategy, as illustrated in a recent whitepaper on best practices in this field.

“Maintaining regular contact to our international affiliates is very important to us, and part of this is the face-to-face meetings that are made possible by industry events such as the a4u expo,” says Katja Speck, Vice President Global Marketing. “This is one reason why our global marketing team has been able to continuously expand our expertise in affiliate marketing over the past five years and successively increase the affiliate accounts for our customers. The effectiveness of our eMarketing measures has been proven – and this is precisely what our customers value.”

About asknet
asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe), the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as softwarehouse.de, one of Europe's largest platform for downloads of standard software. In 2009, asknet posted sales of approximately 68.9 million euros. In 2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu “Technology Fast 50” ranking of the fastest-growing technology firms in Germany. asknet’s clients include numerous providers of specialty software such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and NetObjects. The company also supplies software products to around eighty percent of German universities. Further information is available from www.asknet.com.

Press Contacts
asknet AG
Vincenz-Priessnitz-Str.3
76131 Karlsruhe
Kirsten Neininger
phone: +49 (0)721.96458-6399
eMail: kirsten.neininger@asknet.com

asknet, Inc.
Russ Building
235 Montgomery St, Suite 1025
San Francisco, CA 94104
Bernard Haug
phone: +1 (415) 352-2622
eMail: bernard.haug@asknet.com

www.asknet.com

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