Microsoft Corporation, Yahoo, Amazon, Google, Netflix Inc, Roku, Hulu, Apple, Inc., Akamai Technologies, Facebook, Limelight Networks are leading players in the over-the-top video market

The global over-the-top video market generated $23.4 billion in 2017 and is anticipated to grow at a CAGR of 16.9% during the forecast period.

With the exponential emergence of OTT Video delivery service in the past few years, the popularity of mainstream visual media and video content delivery via television has greatly reduced amongst all age groups. OTT video services deliver content to customers through the network infrastructure owned by internet service providers.

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Key Players:
The leading companies profiled in the over-the-top video market report include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd.

The major factor driving the popularity of OTT video is the feasibility and flexibility of online video streaming. The operators of OTT video services are shifting their focus from the urban youth to the mass market and regional consumers by creating content for multilingual backgrounds.

The demand for OTT Video has increased significantly over the years owing to growing consumption of online video content, and increasing demand for device-based computing. The availability of OTT video services at affordable prices has boosted the adoption. The increasing disposable income, and improving living standards, especially in emerging economies of Asia-Pacific has accelerated the adoption of OTT Video. The high availability of broadband services along with technological advancements is expected to drive the over-the-top video market growth in the coming years.

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The report provides an extensive qualitative and quantitative analysis of the market trends and growth prospects of the Global Over-the-top Video Market, 2017-2026. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific.

North America generated the highest revenue in 2017 owing to significant growth in the media and entertainment industry in the region. With high disposable income in the region, consumers are investing significant amount in media services, boosting the sale of OTT Video and driving the over-the-top video market growth in coming years. Wide availability of broadband services, and introduction of affordable OTT Video equipped with advanced technologies have resulted in increasing adoption of OTT Video in the region.

Competitive Landscape and Key Vendors
The global over-the-top video market is characterized by the presence of well-diversified international and small and medium-sized vendors. These companies are consistently launching new products to enhance their offerings in the market. With the advancement of technologies, companies are innovating and introducing new customized products to cater the growing needs of the customers. Leading companies are also acquiring other companies, and enhancing their product offerings to improve their market reach. Acquisitions enable key players to increase their market potential in terms of geographic expansion and expansion of customer base.

Key Segments
Devices
• Mobile Devices
• Laptops and Desktops
• Set Top Box
• Gaming Consoles
Revenue Model
• SVOD
• TVOD
• AVOD
• Others
Deployment Model
• On-Premise
• Cloud-Based
Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o Rest of Asia-Pacific
• Latin America
o Brazil
o Rest of Latin America
• Middle East and Africa

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