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HR Role In Digital Marketing - Saudi Arabia

Digital marketing using technologies have seen a rush in commercial activity and consumers are relying on these platforms for all business and marketing transactions. From print to digital marketing, this has grown to be one of the most crucial aspects of every business industry.

In accordance with the Saudi Communication and Information Technology Commission, the internet penetration indicator for 2017 2nd quarter reached about 24.1 million, with a penetration rate of 76% delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

The average daily usage of the internet in Saudi Arabia is 4 hours and the average daily TV viewing time is 2 hours. People are spending twice as much time online as they used to 5 years ago.

Local Digital Marketing Services
There are over a dozen of local digital marketing providing various services to the private & public sectors. The key services to a successful local digital marketing are as follows:

Digital media strategy development
Digital media content creation
Influencer marketing
Social media promotion management and engagement
Social media monitoring and analysis

In a competitive environment, the focus should be on increasing the network of influencers, growing a strong platform brands, content creation & promotion, and a client base with a strong referral base.

HR Role in Local Digital Marketing
As demand for digital marketing has grown in Saudi Arabia, so has the number of digital specialist jobs needed in local digital marketing companies. Companies are not achieving the desired output from their digital marketing teams due to the gap between skills and current available human resources that lack previous relevant work experience.

Some critical roles in a local digital marketing are as follows:

Business Development Manager
Account Manager
Influencer Marketing
Copywriter (content)
Social Media Community Operator
Social Media Analyst

Which qualities are companies looking for in a local digital marketing roles?

Hands on digital work experience
Interest in the future of the digital industry
Social media experience
Previous marketing experience
Saudi culture awareness

What are the salaries provided for roles in a local digital marketing company?

Account Manager with 3+ relevant experience in a digital marketing environment are paid on average a monthly base salary of SR. 22,140.

Business Development Executive with 3-5 relevant experience in a digital marketing development environment are paid on average a monthly base salary of SR. 15,390.

Copywriter with 2-3 relevant experience in a digital marketing environment are paid on average a monthly base salary of SR. 9,450.

PESYNC is a six letter acronym short for People Excellence Solving Your Needs Collaboratively started in 2007 as a human resources consulting assisting small and medium-sized businesses with their human resources needs. People Excellence (PESYNC) is becoming a preferred PARTNER in providing practical human resources solutions & products in Saudi Arabia and the Gulf Region.​​

PO Box Address

People Excellence
P.O. Box 91637
Riyadh 11643
Saudi Arabia​
Office Tel: +966591508806

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