Breakfast Drinks Market Unequivocal Analysis by Top Players - Quaker Oats Company, Kellogg Co., General Mills Inc. MOMA, Sanitarium and Anchor
Shifting preference of youngsters towards healthy alternative drinks due to growing awareness regarding healthy lifestyle and wellness. Now a day, instead of having tea or coffee young consumers prefer healthy alternatives which include dairy-based drinks and soy drinks. This in turn will fuel the demand for on-the-go breakfast beverages. For instance, in Australia, people under the age of 25 years prefer buying breakfast drinks with around 13% purchasing these drinks each month. Customers aged between 35 to 45 are also leaning towards these products, which is further anticipated to drive breakfast drinks market size.
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Rising number of working women, single individuals, urbanization and improving living standards are some of the factors which are anticipated to drive breakfast drinks market. Moreover, busy lifestyle owning to which consumer’s desire for convenience products will fuel breakfast drinks market. They are looking for new products in on-the-go market due to which, producers are expanding their product offerings by launching new flavored breakfast drinks. Increasing demand for packaged foods will drive breakfast drinks market. Manufacturing ready-to-eat products has become profitable for leading food & beverage companies as advanced technologies continue to bring cost-effectiveness in preservation, production, and packaging processes.
Growing consumer preferences towards quickly-made yet healthy breakfasts including yogurt cereals or oatmeal is projected to boost breakfast drink market size. Further, studies have shown that eating proper breakfast reduces weight and a nutritious breakfast can help reduce risk of diabetes and heart disease. Skipping first meal of the reduces calcium and dietary fibers in the body. These factors further enhances the breakfast drinks market size.
Breakfast drinks are defined as any food products that aims to replace traditional meal with a liquid on the go option. These products are articulated through processing cereals with liquid ingredient milk. It is generally marketed as supplementary food and positioned as a fast, convenient and healthy option for breakfast. They can be liquid or dairy based and shelf stable. It must contain added vitamins & minerals and packed in on-the-go format.
The major restraints for breakfast drinks market are the opaque packaging of products hide drinks consistency, thus making it less appealing and poor distribution network worldwide which creates a gap in supply and demand of the product in consumer retail outlets. Additionally, consumers are likely to prefer fresh drinks over packed beverages which can hamper the market growth.
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Some of the key players operating in breakfast drinks market includes Quaker Oats Company, Kellogg Co., General Mills Inc. MOMA, Sanitarium and Anchor among others.
In August 2016, Sanitarium Health & Wellbeing launched new flavors such as Up & Go Raspberry, Coconut & Yoghurt and Up & Go Energize Choc Coconut, followed by launch of Up & Go’s 500ml bottle range in April 2016. In addition, younger consumers are shifting their preference towards healthy alternative drinks owing to increasing awareness regarding healthy lifestyle and wellness.
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