Consulting Industry Expert advises “Branding Your Consulting Talent”
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should reflect your business vision in every way. Companies such as Mercedes Benz, BMW and Apple have mastered 'brand brilliance.' Brand your consulting talents because your future might just depend upon it.
“The strength of your brand is measured by its ability to change a client's behavior.” explains Cam Forbes of Opus One Ventures (http://www.opusoneventures.com). “When you have successfully branded your business, in the client's eye there is no service quite like yours - and they're right!”
“All consulting businesses should have a distinct, sustainable, and competitive advantage to differentiate their services from the competition.”
Forbes' website (http://www.consultingstartupkit.com) offers these three simple tips to brand and differentiate your services in the new marketplace.
1. Think of your clients first
The client's reality: Consulting businesses exist to serve clients. Develop a business calendar and schedule client visits. Make sure your clients understand that you exist to serve them. Follow through on all client related matters in a timely manner.
Create a client questionnaire so clients can rate the performance of your services. You want them to tell you how you're doing and what you can do to serve them better. It's also a way to discover what challenges they are currently facing. Be relentless in your client retention efforts.
2. Discover a distinct advantage that will set you apart from competitors.
Start by articulating your 'unique selling proposition,' a statement of all of the qualities and characteristics that set your services apart. Always ask colleagues what they see as your competitive strengths.
Communicate these messages reinforcing your unique selling proposition anytime you have an opportunity to speak about your consulting firm and what you have to offer to prospects.
3. Generate publicity.
What others say about you is much more powerful and credible than what you can say about yourself.
When it comes to branding your talents, favorable publicity in the media or word of mouth is far superior to advertising.
So how do you generate the publicity 'buzz'? Create a buzz about your brand by being visible: speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
Cam Forbes, founder and Managing Partner of Opus One Ventures has been speaking, training and coaching business owners, entrepreneurs, and sales people around the world. The consulting industry expert has a website available at http://www.consultingstartupkit.com. Contact Media Relations for more insights into this topic. Direct line: (951) 551-1515 Email: firstname.lastname@example.org Other helpful information regarding the can be found at: http://www.consultingstartupkit.com and http://www.opusoneventures.com.
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