Press release
Over The Top Content (OTT) Market 2018 Top Key Leaders: Apple, Facebook, Tencent Holdings Limited, Netflix, ActiveVideo Networks, Google
The world over, millions are consuming over the top (OTT) content through varied platforms. In the last few years, OTT content, which can be described as a media that is delivered over the internet as an alternative to traditional media, has seen substantial prevalence when compared to conventional forms of communication.
The OTT content market is projected to grow at 14% CAGR during the forecast period (2017-2023). A report published by Market Research Future (MRFR) provides a detailed analysis of global OTT market along with a comprehensive segmental analysis. The report also includes a detailed assessment of some of the leading market participants with regards to their current market positions and growth strategies.
Personalized content has demonstrated to be extremely effective in reaching the target audience. Additionally, OTT content providers are making high quality original content that provides direct competition to content created and distributed on more classic forms of communication. Advertising is also moving online and using OTT content as a medium for reaching targeted audience. In the near future, the market is expected to embrace new entrants that will include TV content providers and traditional content providers, this can be attributed to the competitive pricing models that OTT content providers offer end users.
Key players are investing in innovative technology and development of new OTT content. It is likely that the Over the Top Content Market will see some cross over with conventional content providers joining in. New entrants may struggle to find footing without successfully distinguishing themselves from existing players, however there is a lot of potential for growth in this niche market, which is expected to reach a valuation of USD 87 billion by 2023-end.
Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/2912
Major Key Players:
Some of the key players operating in the OTT content market include Apple, Inc. (U.S), Facebook (U.S.), Tencent Holdings Limited (China), Netflix, Inc. (U.S.), ActiveVideo Networks, Inc. (U.S.), Google, Inc. (U.S.), Brightcove Inc. (U.S.), Hulu LLC. (U.S.), Microsoft Corporation (U.S), Nimbuzz (Netherlands), Limelight Networks, Inc. (India), Roku, Inc. (USA).
Market Segments:
On the basis of content, the market has been segmented into voice over IP (VoIP), texts and images, videos and music streaming. Based on deployment the market has been segmented into on cloud and premise. Based on device or platform, the market has been segmented into gaming consoles, OTT streaming devices, smartphones, tablets, smart TVs and others. By region, the market is segmented into North America, Europe, Asia Pacific and Rest of the World.
Regional Insights:
Findings from the regional analysis reflect that North America will continue to dominate the OTT content market. This continued prepotency over the market can be credited to factors such as the availability of high-speed connectivity and presence of established content creators and providers in the region. Meanwhile, Asia Pacific is expected to be fastest growing market for OTT content during the forecast period.
This primarily attributable to the increasing number of viewers and a steady but significant rise in local content creators and providers.
Browse Full Report Details @ https://www.marketresearchfuture.com/reports/over-the-top-content-market-2912
Latest Industry News:
Alibaba, a global e-commerce giant from China is planning to launch an OTT video content service in India. The service is set to be powered by Paytm and UCWeb. Official from Alibaba have been making visits to India in an effort to better understand the Indian market and create relevant quality content.
Netflix plans to release diverse, original content from the Europe, Middle East and Africa (EMEA) region. The online streaming service giant has decided to double its production of shows and investments and produce content that originates in 16 countries. The last year saw Netflix release critically acclaimed shows like Suburra (Italy), Dark (Germany) and Black Mirror (UK). These shows also experienced acclaim from viewers on a global scale. This success has encouraged the entertainment mammoth to widen its horizons and set sights on developing content for more countries.
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
Contact:
Market Research Future
Office No. 524/528, Amanora Chambers
Magarpatta Road, Hadapsar
Pune – 411028
Maharashtra, India
+1 646 845 9312
Email: sales@marketresearchfuture.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Over The Top Content (OTT) Market 2018 Top Key Leaders: Apple, Facebook, Tencent Holdings Limited, Netflix, ActiveVideo Networks, Google here
News-ID: 1272196 • Views: …
More Releases from Market Research Future
Cerebral Palsy Industry Projected to Reach USD 4.036 billion by 2035 with Steady …
The global healthcare sector continues to place increasing emphasis on neurological disorders that require long-term management and multidisciplinary care. Among these, cerebral palsy remains one of the most common childhood motor disabilities, affecting movement, posture, and muscle coordination. As awareness grows and treatment options continue to advance, the cerebral palsy industry is witnessing steady expansion driven by improved diagnosis, therapeutic innovation, and rising investments in rehabilitation services.
According to Market Research…
Reclaimed Lumber Market revenue expected to rise from USD 53.47 Billion in 2024 …
Based on the market research report from Market Research Future, here is a detailed overview of the global reclaimed lumber market. This sector is thriving at the intersection of environmental sustainability and distinctive design.
What is Reclaimed Lumber?
Reclaimed lumber is wood sourced from old structures like barns, factories, warehouses, and wine barrels, which is then processed and remilled for new use. It offers a unique combination of environmental benefits-reducing deforestation and…
Cardiovascular Information Systems Industry Expected to Reach USD 1,330.86 milli …
The global healthcare sector is undergoing a rapid digital transformation, particularly in specialized areas such as cardiovascular care where data accuracy, workflow efficiency, and real-time monitoring are critical. Cardiovascular Information Systems (CVIS) have emerged as essential platforms that integrate imaging, patient records, diagnostic data, and clinical workflows to support comprehensive cardiac care management.
According to Market Research Future (MRFR), the Cardiovascular Information System Market was valued at USD 640.0 million in…
Low E-Glass Industry forecast highlights robust 6.5% CAGR growth through 2035
Low-emissivity (Low-E) glass has a microscopically thin, transparent coating that reflects infrared energy (heat) while allowing visible light to pass through. This principle helps keep buildings warm in the winter by reflecting interior heat back inside, and cool in the summer by blocking exterior heat, all while reducing harmful UV rays.
The Global Low-E Glass Market: An Overview
The global Low-E glass market is on a strong growth trajectory, driven by the…
More Releases for OTT
OTT Content Market
The emergence of the live streaming trend and virtual reality technology is a great opportunity for major players to develop innovative offerings in the OTT content market. An increase in the adoption of high speed broadband, along with the increasing demand for smartphones and smart televisions is contributing to the growth of the OTT content market. Players in the market are continuously upgrading their product portfolios to meet the increasing…
Over the Top (OTT) Content
Market Overview
The Global Over The Top (OTT) industry hit a significant mark in the year 2017. The sector was valued at $97.43 billion in the year 2017 and is expected to grow at a compound annual growth rate of 16.7% between the years 2018 to 2025. By the year 2025, the industry is expected to cross an astounding figure of $332.52 billion marks. The massive growth opportunities have excited investors…
Over the Top (OTT) Services Market - Reluctance of Customers to Spend on OTT Ser …
The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players…
Global OTT Services Market: Rising Demand for Online and Cloud Services to Make …
OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise…
OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Ser …
On account of comprising several international and regional players, the global over the top (OTT) services market exhibit a highly fragmented vendor landscape. With established players expanding their footprint across the world, regional companies are finding it increasingly difficult to compete with them in terms of quality, features, and price advantage. According to Transparency Market Research (TMR), several international companies are likely to grow inorganically in the coming years by…
World OTT Video Market 2017 - Telecom Operators, Mobile Operators, Broadcasters, …
The study on OTT Video market presents a comprehensive overview of the global OTT Video market and delves into discussing the growth drivers, restraints, and potential opportunities. It provides an executive level blueprint on the market, with key focus on evaluating the market trends exhibited in the emerging regional markets. In a coherent chapter-wise format the report presents the historical data and statistics of the market and evaluates how the…
