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Tissue Towel Market Growth 2018-2025 |Key Players Kruger Inc., Wepa Leuna GmbH, Cascades Inc

09-28-2018 07:51 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: coherenet market insights

tissue towel

tissue towel

Tissue towel is an absorbent towel made from tissues. Unlike cloth towels, tissue towels are disposable and can be used only one time. Tissue towels are light weight, soft, and has good strength and absorbency. It offers various advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. These factors are driving growth of the tissue towel market.

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Roll towels are more economical, less labor-intensive, and more sustainable when compared to fold towel and box towel, which is expected to fuel growth of the segment. Furthermore, roll tissue towels are eco-friendly, as it does not require polypacks.
Europe is expected to account for significant market share in the global tissue towel market, in terms of revenue, over the forecast period. This is attributed to new product launches and technological innovations in this region.

Increasing environmental concerns is restraining growth of the global tissue towel market. Therefore, most of the manufacturers in the U.S. such as Kruger Inc. and Cascades Inc. are using recycled papers to minimize environmental pollution. According to the American Forest and Paper Association, in 2016, around 90% of manufacturers in the U.S. used recycled paper for manufacturing tissue products.

Some of the key players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.

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