Pregnancy Testing Market Share Analysis, Competitor Analysis (Procter & Gamble Co., Alere Inc Church & Dwight, Germaine Laboratories, SPD Swiss Precision Diagnostics, Abbott Laboratories, DCC plc, Cardinal Health, Prestige Brands Holdings, Kent Pharmaceut

A home-use pregnancy kit is used to measure human gonadotropin hormone (HGC) in your urine. This hormone is present in your urine only when you are pregnant. It helps in early detection of pregnancy. These home-use testing kits are easy to use, affordable and provide 97-99% accurate test results. HCG production will be increased in initial days of the pregnancy which will be getting doubled for every 2-3 days in blood. Presence of HCG above a specific range confirms pregnancy.

Pregnancy Testing Market Growth opportunities

Factors such as growing awareness regarding the availability of pregnancy test kits and utilization of the self-detection pregnancy kits and benefits are expected to create demand for pregnancy test kits. Moreover, a rise in disposable income, increased healthcare expenditure, adoption of technological advancements to detect pregnancy are few factors enables stimulate the market. However, price sensitivity of pregnancy detection kits is making unaffordable for the women in underdeveloped and developing regions.

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A rise in the number of unintended pregnancies is expected to create demand for pregnancy test kits. Moreover, increasing promotional campaigns undertaken by the manufacturers like celebrity endorsing in order to influence the rural people about utilization of the pregnancy detection devices is expected to bolster pregnancy testing market growth. Manufacturers are focusing on the new product launches, market expansions, mergers, acquisitions and collaborations which are also showing positive influence on market growth.

The global pregnancy testing market is classified on the basis of following categories-
1. Product type
• Pregnancy rapid test kits
o Line indicator devices
o Digital devices
• Fertility rapid test

2. Test-type
• Follicle stimulating hormone (FSH) test
• Human chorionic gonadotropin hormone blood test
• Urine test
• Luteinizing hormone (LH) test

3. End-users
• Hospital
• Retail
• online pharmacies and gynecology clinics and supermarkets.

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Pregnancy Testing Market Regional Segmentation:

on the basis of geographical regions, the global Pregnancy Testing Market have five major regions- Europe, Asia- Pacific, North America, Europe, the Middle East & Africa and Latin America. North America dominates the pregnancy testing market owing to high healthcare expenditure and awareness programs by companies for effective usage of pregnancy test kits. Europe is expected to expand at robust growth rate owing to the high adaptation of the digital pregnancy detecting kits along with the increasing disposable incomes. Asia Pacific is anticipated to show a significant growth owing to the increasing adaptation of pregnancy testing kits in the rural areas.

Pregnancy Testing Market Leaders:

Some of the key players in pregnancy testing market are Procter & Gamble Co (U.S.)., Alere Inc. (U.S.), Church & Dwight (U.S.), Germaine Laboratories (U.S.), SPD Swiss Precision Diagnostics (Switzerland), Piramal Enterprises (India), Abbott Laboratories (U.S.), DCC plc (Ireland), Cardinal Health (U.S.), Kent Pharmaceuticals (UK), and Quidel Corporation (U.S.). Some of market innovations include Abbott Laboratories received U.S. FDA approval for its I-STAT TOTAL HCG test for the rapid and accurate detection of HCG hormone in pregnant women in 2017.

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This release was published on openPR.