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Coffee Substitutes Market Size & Share - Industry Trends and Forecast 2018 to 2027

09-26-2018 12:47 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Fact.MR

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Coffee Substitutes Market Size & Share - Industry Trends

Coffee Substitutes Spoiling the Taste of Conventional Coffee Market

The conventional coffee market has realized moderate growth over the past three years, and is likely to settle much lower by the end of 2018. World coffee exports also reduced over the past few years, settling down to 9.13 Mn coffee bags in October 2016 from 9.31 Mn coffee bags in October 2015. A shift in the focus towards coffee substitutes is one of contributing factors responsible for the significant drop in global coffee consumption. The declining consumption of coffee due to rising health concerns is expected to support the growth of the coffee substitutes market in the upcoming years.

In February 2018, coffee prices declined by 1.2% to 114.2 US cents/lb. Not just prices, but global coffee production also witnessed a sizable shrink in the year 2017/18. The United States Department of Agriculture (USDA) estimates that, world coffee production in the fiscal year 2017/18 will be 600,000 bags lower as compared to that in the previous year. These statistics reflect moderate performance of the global coffee market, though indicate white spaces of opportunities for the global coffee substitutes market.

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Coffee Substitutes Riding on the Coattails of the Pervasive ‘Health and Wellness’ Trend

The cut down in the consumption of coffee can be primarily attributed to a radical change in the dietary habits of consumers. The 2015-2020 Dietary Guidelines for Americans (DGA) stated that, consuming high amounts of coffee can prove to be harmful to health, as it can cause headaches, anxiety, or restlessness in less severe cases. A caffeine overdose can cause diarrhea, chest pain, or uncontrollable muscular movements in serious cases. The DGA also states that, consuming caffeine regularly may prove to be dangerous for pregnant and lactating women. Increasing awareness about the harmful effects of caffeine on health and the rising number of health-conscious consumers is causing a major plunge in the consumption of coffee, worldwide.

It is likely to act as a driver for the growth of the global coffee substitutes market in the near future. Coffee substitutes imitate coffee but contain zero amounts of caffeine. Consumers across the globe, who are health-conscious and willing to avoid coffee, are shifting to coffee substitutes. Steady growth of the global coffee substitutes market can identify as a great opportunity for coffee substitute manufacturers to target a larger consumer base. Leading players in the global coffee substitutes market are adopting strategies to spread awareness about the adverse effects of coffee, and health benefits of coffee substitutes to boost sales.

Increasing Prevalence of Food Allergies to Filter Demand for Caffeine

According to the World Allergy Organization (WAO), the allergy prevalence in the world is estimated to be in the range of 10-40%. In 2016, the European Academy of Allergy and Clinical Immunology (EAACI) stated that, over 150 million Europeans suffered from one or more allergic diseases. It also predicts that, by 2025, half of the European population will be suffering from several allergic diseases. Though caffeine allergies are rare as compared to other food allergies, the prevalence of caffeine sensitivity is increasing around the globe. High awareness among consumers about the harsh allergic reactions to coffee is accelerating the development of the global coffee substitutes market.

Organic, Vegan, and Gluten-free: The Use of Unique Ingredients in Coffee Substitutes to Trigger the Trend of Product Innovation

Consumers who are allergic or addicted to caffeine, or health-conscious, are transitioning off coffee and preferring to purchase healthier alternatives. Most manufacturers in the global coffee substitutes market are addressing the increasing consumer needs for following healthy dietary habits. Consumers are becoming highly conscious about the ingredients in food products before making a purchasing decision.

Leading market players such as Teeccino and Ayurvedic Roast Company are using natural and organic ingredients with no artificial additives. Also, by including gluten-free and vegan ingredients, these manufacturers are targeting a larger global audience. Ayurvedic Roast Company makes use of Ayurvedic herbs, such as Brahmi, Shatavari, and Ashwagandha, while manufacturing coffee substitutes. Using herbal ingredients can add a wide range of health benefits to coffee substitutes, which can help market players augment their global sales.

Leveraging Various Sales Channels to Help Market Players in Ensuring Rapid Growth in the Market

Growing health-consciousness among consumers is redefining the future of healthy products in the food retail industry. As consumers are linking their food choices to health, retailers ensure the availability of healthful food products, such as coffee substitutes, in grocery store aisles. The emergence of health-food stores around the world is creating lucrative opportunities for coffee substitute manufacturers. In addition, the growing popularity as well as penetration of e-Commerce has encouraged manufacturers to incorporate highly innovative online marketing strategies. Leading market players in the global coffee substitutes market are benefitting from the popular trend of online shopping. Capturing various business opportunities by building a brand online is one of the latest trends in the global coffee substitutes market.

Request Reort TOC at https://www.factmr.com/connectus/sample?flag=T&rep_id=727
This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

Market Dynamics
Market Size
Market Segments
Demand & Supply Trends
Current Issues and Challenges
Companies and Competitor Landscape
Value Chain
Technology
Regional Segments Analyzed Include

North America (U.S., Canada)
Latin America (Mexico. Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

Elaborated scenario of the parent market
Transformations in the market dynamics
Detailed segmentation of the target market
Historical, current and forecast market size based on value and volume
Latest industry developments and trends
Competition landscape
Strategies adopted by the market players and product developments made
Potential and niche segments, along with their regional analysis
Unbiased analysis on performance of the market
Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
Report Analysis at https://www.factmr.com/report/727/coffee-substitutes-market

About FactMR
FactMR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that's why we publish multi-industry global, regional, and country-specific research reports.

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