The all-round label for retailers: informs, seals and protects

Balingen, March 2010 – At the IFFA 2010, the leading international trade fair for the meat industry, the technology provider Bizerba presents the C-Wrap label (hall 6, stand C60) from the 8th to the 13th of May.

All possible details can be displayed on only one label, enclosing the product from up to four sides. Thus, the packaging becomes more stable and the product contents are also protected from illegal repackaging. Labelling mistakes are prevented and the number of roll changes is reduced. With the suitable software, users can select the position of the details themselves enabling customers to instantly recognise important information without having to remove the packaging from the shelf.

Usually packaging is labelled on top, on the bottom and on the sides with different price, information and ornamental labels. An alternative procedure, the so-called C-Wrap labelling, allows for the depiction of all contents on only one label enclosing the product on three sides, thereby forming a “C”. As “Fullwrap” the label can enclose up to four sides.

This procedure offers the user a number of advantages, as Marc Büttgenbach, the Sales Manager of Labels and Consumables at Bizerba, explains: “A labelling process with several labels requires several roll changes. What is more, mistakes can creep in, if not all labels are changed together with the different products. Then, for example, Salami packaging could be wrongly applied with the bottom label of ham. By depicting all product information on only one label such labelling errors can be prevented and the number of roll changes reduced.” The label also helps to safely seal product packaging, increase stability and it contributes to anti-theft protection. “Particularly exclusive foodstuffs, from the Argentinean steak to a high-quality chocolate are thus protected from illegal repackaging” Büttgenbach remarks. But the label is also ideal for convenience food. Instant meals or salads can be attractively packaged and then stabilised and sealed by the label. The consumer will be able to see the date of production, the contents and the price at a single glance.

In order to meet the increasing demand on the market, Bizerba has developed a corresponding application procedure permitting the industrial use of the C-Wrap labels in the GLM-I range of labelling machines. At first the packaging is dynamically weighed. Then the product data is prepared and printed on the label. The C-Wrap applicator thereby transports the label vertically downwards. The label hangs through an opening in the conveyor belt and is picked up by the packaging when it passes the opening.

„With the Bizerba Label Designer users can create individual layouts deciding for themselves where the product information should be placed on the label,” Büttgenbach explains. Because of this, the end consumer can instantly recognise important information, such as allergy advice, at first glance without having to remove the packaging from the shelf. The labels can be printed by thermal transfer or by thermal direct printing and can be varied with regard to length and colour. Customers can select one basic layout with which they can label all products in various ways. All product-specific data is printed on the label afterwards, during the production process.

All laminates used are produced by Bizerba Labels and Consumables. They are available both as normal labels and as Linerless labels. Linerless labels can be processed with all machines that are currently established on the market. The labels can be delivered by Bizerba’s logistics department either completely blank or with the whole surface already printed.

About Bizerba L&C

The Bochum-based Bizerba plant for Labels and Consumables has more than 25 years of experience in the manufacturing of labels, adhesives and in particular of laminates. In its plant, with an area of 7,000 square metres, Bizerba L&C provides laminate manufacturing, reprography (layout design and redesign), manufacturing of printing films and plates, storage right up to the actual printing services. 85 employees working in a three shift cycle are responsible for the smooth processing of orders. Meanwhile sell roughly one third of our labels to companies in more than 50 countries.

About Bizerba:

Bizerba is a worldwide operating technology company offering professional system solutions for weighing, labelling, information and food field engineering in the sectors of retail, the food and manufacturing industries and logistics. Sector-specific hard and software, high-performing network compatible management systems as well as a wide range of labels and consumables as well as business services ensure the transparent control of integrated business processes and a high level of availability of Bizerba-specific service features.

Worldwide, Bizerba has a presence in over 120 countries with investments in 41companies in 23 countries and subsidiaries in 56 countries. Company turnover in 2008 stood at around 433 million euro. The company’s headquarters – with around 3100 employees – is in Balingen; further manufacturing plants are located in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Mailand (Italy), Shanghai (China), Forest Hill (USA) und San Louis Potosi (Mexico).

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 64
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross@bizerba.com

nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
email: patrick.schroeder@nic-pr.de

This release was published on openPR.