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The new Media Center project from the German Sparkasse organization brings motion to online banking. 

03-29-2010 10:48 AM CET | IT, New Media & Software

Press release from: Golden Alligator Interactivities

Image Sparkassen Mediacenter

Image Sparkassen Mediacenter

For years the Sparkasse organization has worked in close collaboration with the agency Golden Alligator Interactivities to set the tone for using multimedia content in the finance sector. 

March 26, 2010, Berlin: The Sparkasse relies on multimedia content to communicate complex information. In mid-April 2010 five Sparkasse Internet Branches will launch the pilot phase of the Media Center project. At the center of this project is moving picture content of every variety. 

"With the Media Center we are consistently building up the online functionality of the Sparkasse," says Alexander Doukas, head of the Sparkasse Finance-Portal. One in four Sparkasse customers is already active with online banking, and this number is growing. The customers whose lives are moving online still expect expert advice when it comes to complex financial decisions. "Our core competencies of 'Customer Contact' and 'Quality Advice' are carried over, through the Media Center, into the online world", continues Doukas. 

The Media Center uses the latest in internet technology: Topics that are the most often searched appear in a so-called 'Tag Cloud', a visual representation of the frequency of keywords. Words appear in a larger font size the more often they are searched which allows easy navigation of popular themes. Videos in the Media Center can be chosen from a list or be presented using Image-Flow. Similar to iTunes, Image Flow allows the user to quickly scan through the available titles using simple mouse movements. The Media Center is, of course, deeply and intelligently connected to all that the Internet presence of the Sparkasse has to offer. 

The newest centralized mutimedia outlet was developed by Golden Alligator Interactivities. The rich-media experts, based in Berlin and LA, long ago perceived the trend toward ubiquitous video content online and started helping clients to use the power of moving images to tell their story. André Nitze, CEO of Golden Alligator Interactivites explains his vision of the media world of tomorrow: "Take, for example, a travel segment on television. It will be, as usual, professionally conceived, edited and produced but the imagery comes from a social media site like Flickr or You Tube." The couch potato of today becomes, according to Nitze, an active producer of content. "In the near future television will fit itself even more closely into the mold of the internet, blurring the line between producer and consumer," Nitze continues.

The Sparkasse organization, the largest financial services provider in Germany, will start the pilot phase of the Media Center project with five Internet Branches. The nationwide rollout is expected in the summer of 2010.

Golden Alligator Interactivities create successful communications solutions from idea to implementation. Whether online media, video production, user-interfaces, 2D/3D animation, web style-guides or campaign performance tracking for audiences large and small, Golden Alligator sets the standard for elegant and effective design.

Golden Alligator Interactivities GmbH (US)
Tom Lynn
2404 Wilshire Blvd. #11F
LA, CA  90057
Phone: +1 (301) 331-2611

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