New Study on Global Halloumi Cheese Market Covers Drivers and Growth Trends during 2018 to 2028 || Top Growing Industries- Petrou Bros Dairy Products, Zita Dairies Ltd, Hadjipieris Ltd, Galaktokomio A.D.S Dafni Ltd, Nordex Food A / S, Achnagal Dairies Ind
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Halloumi cheese production remains concentrated in northern and southern Cyprus. The producers in Cyprus export halloumi cheese to rest of Europe and other regions where consumption is significant. Considering the nature of the market, the top 4 companies, account for over 50% of revenue share of the market. These top 4 players include Petrou Bros Dairy Products, Zita Dairies Ltd, Pittas Dairy Industries Ltd, and Uhrenholt A/S. The Tier 3 category in the halloumi cheese market is penetrated by a large number of unorganized players. These unorganized players cater to the domestic demand for Halloumi, with the Tier 1 companies accounting for the bulk of exports.
‘PDO Status’ of Halloumi Cheese Can Alleviate Concerns Related to Adulteration
Halloumi cheese products have gained considerable popularity owing to positive perception about their authenticity and health benefits. However, frequent reports about proliferation of ‘counterfeit Halloumi cheese’ that uses cow milk as an ingredient has dented some of the consumer confidence. These developments have led producers, distributors, and other stakeholders in the supply chain to clamor for tougher regulations. The clamor for granting ‘PDO Status’ to halloumi cheese has reached a crescendo, and it is highly likely that such a step will change the demand-supply status quo. Considering the nature of the product, it is expected that the halloumi cheese market place will continue to be massively influenced by ever-evolving government regulations. The regulations may pose challenges to supply in the short-term, but experts are bullish on the long term impact of these developments.
Supply-Demand Fluctuations Continue to Drive R&D Initiatives
The demand for halloumi cheese is on the rise and the popularity is not foreseen to decline anytime soon. Producers in Cyprus are focusing on increasing the total production, whereas key players are investing in R&D to keep up with this overwhelming demand. Genetic improvement of local goat and sheep breeds has been perceived to be one of the most efficient ways to meet the ever-increasing demand for halloumi cheese. Further, upgrading the quality and production of the animal feed is gaining the attention of producers. Market players are also relying on science to alleviate challenges posed by supply-demand fluctuations. For instance, researchers at the Edinburgh University are working in collaboration with farmers to formulate selective breeding programs. These breeding programs will be solely based on genetic dissimilarities linked to increased milk production.
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Organic Halloumi Cheese Gaining Popularity, yet Conventional Halloumi Cheese Holds Higher Revenue Share
Demand for conventional halloumi cheese continues to remain significantly higher than organic variants. This popularity of conventional halloumi cheese can be attributed to multiple factors including easy availability and cost convenience. However, the prospects of organic variants remain bullish, with double-digit growth projected for the period 2018-2028. The growing popularity of organic halloumi cheese can be attributed to the broader trends pertaining to organic and natural. Additionally, growing awareness among consumers about the health benefits of organic halloumi, especially the rich concentration of polyunsaturated fatty acids (FA), is also believed to boost its widespread adoption. The production of organic halloumi cheese using organic milk complements its nutritional affluence, thereby elevating its demand among the health-savvy consumers.
The competitive landscape of halloumi cheese market features some of the key players operating in the industry based on their market shares, key differential moves and strategies, marketing approaches, product portfolios, and many more. Some of the key players featured in the report include Petrou Bros Dairy Products, Zita Dairies Ltd, Hadjipieris Ltd, Galaktokomio A.D.S Dafni Ltd, Nordex Food A / S, Achnagal Dairies Industry, Akgöl Dairy,Food and Packing Industries Ltd, Lefkonitziatis Dairy Products Ltd, Olympus Cheese, Pittas Dairy Industries Ltd, Arla Foods Amba, Almarai, Sussex High Weald Dairy Ltd, Charalambides Christis Ltd, Uhrenholt A/S, Pandelyssi, La Montanara Melkery (Pty) Ltd, Pathos Continental Foods, CowBoy Farm Ltd, and Lemnos Foods.
Petrou Bros Dairy Products, a Cyprus-based cheese manufacturing brand, has been offering different varieties such as organic halloumi cheese, halloumi cheese with chili, halloumi cheese with basil, and many more. Those varieties helps the brand to enhance the product line expansion and provide innovative products as per modern consumer needs. Hadjipieris Ltd, a leading player in the halloumi cheese market, offers products suitable for vegetarians adding ingredients such as non-animal rennet and mint.
The key manufacturers of halloumi cheese are vying to adopt effective marketing strategies with attractive pricing discounts. Most of the halloumi cheese manufacturers highly concentrate on exporting their products, which is adversely impacting the prosperity of domestic channels.
The report offers a comprehensive taxonomy of halloumi cheese market based on nature, flavor, product form, end-use, distribution channel, and region. The halloumi cheese is commercially available in both organic and conventional natures. To provide multiple options to the consumers to choose from, manufacturers in the halloumi cheese market offer different varieties such as plain and flavored. The product form in the halloumi cheese market include slices and blocks. End-use industries which a part of the halloumi cheese market include B2B and B2C industries. The distribution channels involved in the halloumi cheese market include direct sales and indirect sales. The halloumi cheese market has been analyzed across regions of North America, Latin America, Europe, Asia Pacific, and MEA.
The report on halloumi cheese market has been carefully compiled post a rigorous primary research (including interviews, surveys, in-person interactions, and viewpoints of seasoned analysts) and secondary research (including verified paid sources, authentic trade journals, and resourceful databases). The report on halloumi cheese market also embodies an overall qualitative and quantitative assessment by scrutinizing data points garnered from market participants of halloumi cheese market. The research study on halloumi cheese market also includes top trends and macro as well as micro economic factors shaping the halloumi cheese market. With this approach, the report on halloumi cheese market anticipates the industry attractiveness of every major segment over the forecast timespan.
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