Feminine Wipes Market Value Projected to Expand by 2027

Feminine wipe is essentially a cleansing cloth that is used for cleaning the vaginal area during menstruation or for daily use to protect the vagina from various kinds of infections. These wipes are pre-moist and disposable. Feminine wipes make the vaginal area clean and refresh it with a single use. Vaginal pH balance typically is in the range of 3.8 to 4.5, however some uncleanliness and/or the usage of some products can disturb the pH balance of vagina which can result into acute bacterial infection. Feminine wipes however maintain utmost cleanliness and keep the vaginal area fresh by keeping perfect pH balance. Feminine wipes can be used after heavy workout, long journeys, in the absence of toilet papers in public washrooms, during menstruation, and after a day-long work.

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Feminine Wipes- Drivers

The most important but common factor that fuels the growth of the feminine wipes market is rising awareness among women about safety and health particularly during menstrual cycle. Women these days are conscious about maintaining hygiene not only during periods but other days as well to keep themselves away from getting infected through bacteria or fungus. Rising disposable income and changing lifestyle is also creating positive impact on the growth of the feminine wipes market across the world. Feminine wipes are user friendly and are available easily in pharmaceutical shops and in supermarkets. These wipes are easy to carry and they can be easily disposed which also reduces the risks of spreading infections. Governments across the globe, especially in developing regions are taking efforts to spread awareness among school girls about following hygiene. Growing initiatives are also boosting the development of feminine wipes market.

Feminine Wipes- Restraints

For large strata of society, feminine wipes are still a luxurious product due to their high prices. These wipes are unaffordable for women population in underdeveloped regions. The preference therefore is given to home-made clothes to clean vagina which is creating a negative impact on the feminine wipes market. According to sources, the frequent use of feminine wipes can spread allergies among few women because of material of the wipes. For instance, frequent rub with feminine wipes can create rashes on skin. According to some reports many feminine wipes contain chemicals that are cancer prone. The excessive use of feminine wipes can increase the chances of infertility and disturbance in hormones. Due to this number of manufacturers are carrying out product recall which is negatively affecting the growth of the feminine wipes market.

Feminine Wipes- Regional Outlook

Developed regions such as Europe and North America are likely to grab the major revenue share in feminine wipes market. This growth is owing to increasing awareness among women about maintaining hygiene and increasing per capita income. Developing regions such as Asia Pacific is also performing well in terms of growth of the market due to growing population in China and India

Feminine Wipes- Key Players

Feminine wipes market is competitive in nature due to presence of numerous key vendors. Therefore to sustain and to succeed in the global market, manufacturers have to expand their business in developing countries. Some of the key players in this market are-
Healthy Hoohoo, VWash, Natracare, P&G, Combe, and C.B. Fleet.

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