ConceptBakery energizes Carbona's digital presence

DENVER (March 15, 2010) -- ConceptBakery, the cross-Atlantic non-traditional marketing firm, will revitalize and expand iconic American household cleaning brand Carbona's presence in social media with "StainTalk - Cleaning Heroes United” (staintalk.com). StainTalk is owned by Delta Carbona LP, the oldest manufacturer of stain removal products in the United States.
“StainTalk is an example of conceptbakery's core strengths in action,” said Klaus Holzapfel, conceptbakery USA managing partner. “The campaign builds and engages an interactive online community and utilizes both German and American staff to manage content and graphics. It will also stretch the Carbona brand to every level of the retail practice, from point of sale to online marketing and coupon outreach on mobile and digital platforms.”

StainTalk uses the opportunities of multiple social networks to harness the existing conversation Carbona has with its clients to deliver a virtual repository of cleaning tips and tricks, as well as a look at the lighter side of creating and removing stains. The project will span from a microsite to a Facebook fan page and Twitter channel. In addition, conceptbakery will oversee Carbona's philanthropic efforts by instituting the social initiative, “Carbona Cares”.

“ conceptbakery is the partner we were looking for to translate our vision of a social media presence into reality,” said Stefan Monz, business development director of Delta Carbona. “They were able to develop a concept that presented a healthy balance of relevance for our brand as well as for our audience.”

Founded in 2002, conceptbakery has mastered a unique approach to social media using individual concepts and strategies. Carbona is the latest high-profile company to seek conceptbakery's expertise. Other recent clients include software giant Microsoft, which tapped conceptbakery to create web videos and build a Facebook fan page as a communication portal for its innovative DreamSpark initiative. In addition, conceptbakery developed and executed a comprehensive marketing strategy for German young adult fantasy novel “Schattenauge (Shadow Eye)” by Nina Blazon.

"By building and maintaining our clients' presence on multiple online social networks, we are becoming their social media extension," said Klaus Holzapfel, conceptbakery USA managing partner. "It's how we showcase our role in project management."
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About conceptbakery: conceptbakery llc and conceptbakery GmbH & Co. KG specialize in developing alternative marketing strategies for companies in Germany and the United States. The agency concentrates in various forms of social marketing, including guerilla, viral, social media, mobile/digital, cross media and cause. Clients include Microsoft, Carbona, EMI Music Group, Swiss International Air, The TÜV Rheinland Group and Sharp.

About Delta Carbona LP: Carbona has been synonymous with stain removal for over a century. From the 1870s to the 1990s, many people relied on Carbona Cleaning Fluid for spot removal and dry cleaning at home. In 1994, Delta Carbona L.P. was founded when the Carbona Products Company was bought by Delta Pronatura, a privately held German company that makes leading-edge stain removal products in Europe.

conceptbakery llc
4110 Tennyson St.
Denver, CO 80212
Phone: (310) 356 – 6624
Fax: (503) 212 – 6286
Web: http://conceptbakery.com

This release was published on openPR.