Powder Coating Market Trends by Key Players: BASF, Asian Paints, PPG Industries, Valspar, Dulux Powder & Industrial Coatings, Cloverdale Paint Inc.

With the global paints & coatings sector experiencing a relatively modest growth, Powder Coating Market is expected to depict substantial gains over the coming years, subject to the fact that powder coatings form an essential part of the paints & coatings business sphere, alongside water and solvent based formulations. The demand for powder coatings can be attributed to the requirement for products depicting improved functionalities pertaining to scratch resistance, durability, gloss retention, and chalk resistance. These coatings also protect metal when exposed to heat, and when cured at low temperatures, they can be used in heat sensitive substrate applications, such as plastics and wood. Subject to the numerous product benefits, powder coating industry size is forecast to cross USD 17 billion, at a CAGR estimation of 6% over 2016-2024.

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As per estimates, the top four companies operating in global powder coating market held lesser than 40% of the overall revenue share in 2015. However, this industry is quite fragmented, with large corporations and a substantial number of SMBs competing to achieve a chunk of the revenue share. Key players partaking in global powder coating market share include DuPont, PPG, AkzoNobel, Nippon Paints, Sherwin Williams, BASF, Jotun, and Axalta. Most of these biggies resort to techniques that will improve their product offerings in terms of quality and quantity. It is probable for these companies to dish out products equipped with antimicrobial property, improved light reflectivity, and self-cleaning ability in the ensuing years. A recent instance in this regard is the launch of ENVIROCRON HTE powder coating by PPG Industries. This product was incorporated with a cross-link polymer technology that provides fast built rates and enhances the transfer efficiency rates for applications that are seemingly difficult to coat. Such initiatives by leading players are likely to positively influence powder coating market.

Commercialization of innovative offerings with enhanced functionalities will boost product demand. The industry recently witnessed launch of ultra-reflective products which can enhance the productivity of commercial lighting fittings by 30%. This makes it possible to diminish the number of light sources thus leading to low energy requirement for achieving desirable light output with minimal cost.

Household appliances and consumer goods applications hold upwards of 20% of global powder coating market. AC cabinets, vacuum cleaners, refrigerators, freezer cabinets and microwave cavities are the key applications areas in this segment.

Latin America powder coating market will be driven by Brazil and Mexico with gains over 8% and worth over USD 1.1 Bn by end of forecast timeframe. Market will be driven by growing furniture and automotive production in Mexico, which is a favorite destination for manufacturers due to its proximity to U.S.

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Partial Chapter of the Table of Content

Chapter 1. Methodology and Scope
1.1. Research methodology
1.1.1. Initial data exploration
1.1.2. Statistical model and forecast
1.1.3. Industry insights and validation
1.2. Data sources
1.2.1. Secondary
1.2.2. Primary

Chapter 2. Executive Summary
2.1. Powder coatings industry 360° synopsis, 2013 –2024
2.1.1. Business Trends
2.1.2. Resin Trends
2.1.3. Application Trends
2.1.4. Substrate Trends
2.1.5. Regional Trends

Chapter 3. Powder Coatings Industry Insights
3.1. Industry segmentation
3.2. Industry size & forecast, 2013 - 2024
3.3. Industry ecosystem analysis
3.3.1. Vendor matrix
3.3.2. Distribution channel analysis
3.4. Regulatory landscape
3.4.1. U.S.
3.4.2. EU
3.4.3. China
3.5. Technology Landscape
3.6. Pricing Analysis
3.6.1. Cost structure analysis
3.7. Industry impact forces
3.7.1. Growth drivers
3.7.2. Industry pitfalls & challenges
3.8. Growth potential analysis
3.9. Functional powder coatings outlook
3.9.1. Anticorrosive powder coatings
3.9.2. Antibacterial/ antimicrobial powder coating
3.10. Porter's analysis
3.11. Company market share analysis, 2015
3.11.1. Strategy dashboard
3.12. PESTEL analysis

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U.S. architectural & furniture applications consumed over 96.3 kilo tons in 2015 and will grow at CAGR over 4.5% during the forecast timeframe. U.S. will be driven by Industrial and healthcare applications. MEA will be fueled by African countries. As China is on verge of losing its competitive edge because of strong increase in labor wages, manufacturers are keen on shifting their production bases to low cost Asian & African countries leading to increased demand for products and services like powder coatings.

Global powder coating market share is fragmented, as top 4 market players hold no more than 40% of the total supply. Some of the key market participants include Akzonobel, BASF, Axalta, Nippon paints, Dupont, Sherwin Williams and Jotun.

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