Press release
Kenya Country Intelligence Report: Telecom Industry to Witness Growth with Advances in Mobile Data
Ubiquity of Over the Top (OOT) Media and Social Media Ushers Growth in Kenya Telecom Industry
Driven by insurmountable rise in adoption of social media and OTT services for communication and on-demand entertainment, Kenya is expected to witness marked spike in subscription. This is expected to reflect favorably on the growth pattern of telecom industry in Kenya. Further, aiming to enhance telecom infrastructure in the country, Kenyan government has made significant investments towards infrastructure modernization such as improved fiber network. Additionally, mobile operators are also embarked to improvise connectivity with enablement of network expansion programs (LTE), thereby harnessing growth in the telecom industry of Kenya.
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Safaricom to Introduce Biometrics to Curb SIM Scam
Undisputed leader of Kenya telecom industry, Safaricom has invested majorly to launch its M-Pesa mobile money services in Ethiopia to leverage its foothold and support its growth objectives encompassing geographical expansion. Further, to mitigate concerns hovering SIM card fraud, Safaricom has made official statements regarding its initiatives to launch biometric technological solutions to curb SIM swap instances.
Mobile Data and Mobile Voice Segments to Trigger Maximum Growth in Kenya Telecoms Industry
Further in the course of the report, readers are presented with renewed vision on the implications of market segments and factors facilitating growth in telecom industry of Kenya. Besides attaining a descriptive outlook on market definition and dynamics, readers are able to gauge various segments and their role in fuelling growth of the market, besides being able to identify the segment accounted for revenue accentuation in Kenya telecom market.
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Competition Landscape: Kenya Telecoms Market
Descriptive overview of research outcome postulated in the report enrich readers’ understanding on marketing schemes strategized by core players across the market and their efficacies in fostering growth. Also, the report presents critical understanding about the efficacies of marketing practices in harnessing positive end-user response such as their buying preferences. New and existing market players can facilitate in-depth analysis if these strategies to incur pertinent information based on which market players can design and implement core investment policies that fetch increased revenue flows besides strengthening their leading stance in Kenya telecom market.
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