Route Mobile Limited forays into the RCS A2P business messaging space by joining Google's Early Access Program
RCS on Android helps brands to deliver more advanced experiences to users. It allows brands to send interactive, useful and effective messages to its customers, like images of their products, GIFs, videos, location to nearest point of sale (POS) and even allow customers to browse and buy products / pay without leaving the messaging app. Retailers can now demonstrate products, airlines can handle bookings and banks can process banking transactions – all over messaging. It’s the power of an app, with the convenience of messaging.
With the integration of quick replies, representation of brands as per its preference, suggestive clear menus and carousel display of images; RCS will enable brands to drive marketing campaigns effectively. It can also enable chatbot interactivity to enhance customer service and engagement.
Now, all Route Mobile customers and prospects will be able to benefit from the next generation of RCS business messaging (or RCS Universal Profile 2.0) that gives them more meaningful interaction with brands.
Commenting on this occasion, Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer, Route Mobile Limited said, “We are thrilled to bring RCS to our customers in India and across the globe. RCS offers enriched messaging experience and scalability; which will augment our product portfolio thereby making our offerings more robust. Brands today have been looking for a more holistic mobile communication solution apart from traditional messaging. With Google’s RCS, we now have one. Joining Google's Early Access Program means a lot to us, and in turn, to our customers who will certainly benefit from it immensely”
Route Mobile has diverse global client base that can directly benefit from Google’s Program for Rich Communication Services (RCS) business messaging. As on date, Google has partnered with about 75 carriers and device manufacturers to bring better native messaging to every Android user. Brands across food, retail, travel, delivery services in the USA, Mexico and Latin America have seen the benefits during the test phase from this program. With this inclusion, Route Mobile believes it has further strengthened its position among the leading cloud-communication platform service providers.
About Route Mobile Limited:
Established in 2004, Route Mobile Limited is a leading cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile Limited offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.
Route Mobile Limited is headquartered in Mumbai, India with a global presence in Asia Pacific, Middle East, Africa, Europe and North America.
Route Mobile Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in, BSE at www.bseindia.com, NSE at www.nseindia.com and BRLMs at www.motilaloswalgroup.com, www.idbicapital.com and www.yesinvest.in, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Draft Red Herring Prospectus, including the section titled “Risk Factors”.
The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act, “Rule 144A”) in reliance on the exemption from registration requirements of the Securities Act provided by Rule 144A, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act. Prospective purchasers are hereby notified that the seller of the Equity Shares may be relying on the exemption from the registration requirements of the Securities Act provided by Rule 144A. There will be no public offering of the Equity Shares in the United States.
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