Press release
Rich Communication Services (RCS) Market Analysis: Unlocking Next-Level Communication Experiences 2027
According to a recent report published by Allied Market Research, titled, "Rich Communication Services (RCS) Market by Deployment Model, Enterprise Size, Application, Industry Vertical, and Region: Opportunity Analysis and Industry Forecast, 2020-2027,"The global rich communication services market size was valued at $1,155 million in 2019, and is projected to reach at $12,279 million by 2027, growing at a CAGR of 34.7% from 2020 to 2027. The growth of the global rich communication services (RCS) market is driven by factors such as growing number of online marketing & advertising companies and increasing development of voice over long-term evolution technology (VO-LTE) along with mobility service.
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Moreover, rising adoption of cloud-based services among small & medium-scale enterprises for managing mobile content further boosts the rich communication services market growth globally. However, limited end-to-end encryption and increasing competition by over-the-top platforms hinder the growth of the rich communication services market globally. Furthermore, growing penetration of 5G networks and growing investment by top players in 5G networks; increasing use of smartphones; and strict regulations for OTT messaging services create lucrative opportunities for the rich communication services market globally.
Rich Communication Service (RCS) is currently accessible through instant applications, akin to Apple's iMessage, as well as various Android platforms like Facebook Messenger and WhatsApp. The distinguishing feature of RCS is the absence of the need for installing specific apps on both devices since it comes preinstalled during the device's manufacturing. RCS provides a novel communication and messaging experience for users, allowing businesses and brands to leverage it for direct connections with their customers. This innovative communication channel integrates existing systems like MMS/SMS and emails, facilitating the direct transmission of rich content to end-users without relying on third-party applications.
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In 2019, the global rich communication services market share was dominated by the large enterprises segment, and is expected to maintain this trend during the forecast period as the implementation of rich communication service is further helping IT & telecommunication teams of large enterprises to change the way of communication with messaging, which can deliver rich content. As the messaging and communicating needs are changing, they do not cope well with the traditional way of messaging in large enterprises or campus environments.
Therefore, rich communication service implementation is growing at a rapid pace among large enterprises, which provides a dynamic and flexible approach. However, small & medium enterprises are expected to witness the highest growth in the coming years, owing to growing focus on sharing of rich content and rise in awareness about the benefits of audio visual messaging for better understanding of the intention of message across SMEs. Therefore, these factors are driving growth of the rich communication services market.
Based on deployment model, the cloud segment dominated the rich communication services market share in 2019, and is expected to maintain its dominance in the coming years as it does not involve capital cost as well as has low maintenance, which is highly preferred by small & medium enterprises. Rise in adoption of cloud-based RCS solution among both large & mid-sized enterprises majorly drives the implementation of cloud-based rich communication services.
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However, the segment is expected to witness the highest growth during the forecast period However, the on-premise segment also contribute to a significant share of the market as it allows organizations to keep their data related to confidential work securely and to improve interaction & communication by using real-time messaging system. Moreover, heavy investment of the top key players in on-premise deployment of rich communication service drives the growth of on-premise RCS-based solutions.
The key rich communication services industry players profiled in the report are AT&T Inc., Vodafone Idea Limited, Google LLC/Alphabet Inc., Verizon Communications Inc., Deutsche Telekom AG, China Mobile, Ericsson, Huawei Technologies Co. Ltd, ZTE Corporation, and SK Telecom. This study includes market trends, rich communication services market analysis, and future estimations to determine the imminent investment pockets.
Key Benefits For Stakeholders
• This study includes the rich communication services market analysis, trends, and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and rich communication services market opportunity.
• The RCS market is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
• Porter's five forces analysis illustrates the potency of buyers & suppliers in the market.
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