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asknet partners with living-C to expand channel management and media production services

02-17-2010 11:26 AM CET | IT, New Media & Software

Press release from: asknet AG

Karlsruhe, February 16, 2010 – asknet AG, which recently was ranked as one of Germany’s fastest-growing technology companies in Deloitte’s “Technology Fast 50” report, today announces its cooperation with living-C, a provider of comprehensive services to the eCommerce sector.

living-C offers a full range of eCommerce services and has many years’ experience in channel management for producers of standard software in Europe, particularly in the German, Austrian, Swiss, and British markets. The partnership with living-C will also expand asknet’s services to include media productions, keeping abreast with the rapidly growing advertising market for product and promotional videos.

This provides asknet’s customers with further opportunities to boost their sales. Software vendors can employ eTailers, distributors, and system houses to dominate indirect sales channels. Thanks to the partnership with living-C, asknet’s shop module for resellers and distributors will gain a spectrum of channel management features; enhancements include the calculation of resale prices, license models, the quantity and quality of partner service, as well as contract management – exchange policies, shipping charges, usage rights, performance targets, marketing support, PR for trade shows.

Going forward, asknet will offer an additional service: the production of product and promotional videos, which is the online advertising market with the highest growth. Product and promotional videos open up new opportunities to boost sales revenues. In the future, pictures and texts will not be sufficient to meet customers’ information needs and to induce them to buy products. Presentations with moving images are therefore becoming part of the standard package employed by modern companies for marketing and image-building. Product videos can be viewed by customers at any time, and can be integrated into websites, online shops, or popular video portals to increase conversion rates when buying.

Viral marketing using professional and entertaining product videos placed on a portal such as YouTube can increase recognition and produce excellent sales results.

About asknet
asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the University of Karlsruhe, one of Germany’s most prestigious technical universities, the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as, one of Europe's largest platform for downloads of standard software. In 2008, asknet had sales of approximately 74.7 million euros. In 2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu “Technology Fast 50“ranking of the fastest-growing technology firms in Germany. Among its clients are well-known providers of specialty software such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and NetObjects. asknet supplies software products to around eighty percent of German universities. More information about asknet is available at

About living-C
living-C is an eCommerce firm located in Mannheim, Germany, the heart of the Rhine-Neckar metropolitan area. As a full service provider, living-C offers a wide spectrum of eCommerce services for IT companies, including:
• Online sales and channel management for software producers and publishers looking to break into the German market or dramatically improve their market position;
• Production of digital film segments (promotional and product videos) to build the company’s image and promote sales;
• Online marketing services (social media marketing, online games to generate leads, virtual trade fair platforms) to attract customers;
• eCommerce consulting services and strategy development.
The combination of personal expertise, professional networking, and pioneering Internet technologies makes living-C one of the most rapidly growing, internationally oriented companies in the region.

Contact Partner
asknet AG
76131 Karlsruhe
Kirsten Neininger

asknet, Inc.
Bernard Haug

Wolfgang Müller
phone: +49 621 15020602
eMail: wmueller@

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