openPR Logo
Press release

Lakestar Media to play key role in new search school for students

02-17-2010 11:25 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Lakestar Media

Lakestar Media is to lend its expertise to the organisers of a new Manchester-based course which aims to give students the lowdown on the increasingly influential business of internet and search engine marketing.

The company’s head of SEO, Neil Yeomans, will be passing on some of his knowledge to Manchester Metropolitan University students keen to learn about the cutting edge of search marketing and its importance in today’s commercial world.

The university is launching ‘SearchSchool Manchester’ to help teach the basic principles of SEM and SEO, and show students how to capitalise on the growing importance of the internet as a communication medium.

Commenting on his invitation to participate in the initiative, Neil Yeomans said: “Many people are baffled by the workings of SEO and, more importantly, do not fully understand the real benefits it can offer when the principles are properly applied.

“It is encouraging to see the development of digital marketing courses at universities and it is a privilege to throw some real-world experiences into the mix.”

The course, which begins with a one-day seminar on Wednesday February 17 at MMU’s Business School, has been put together by the university’s David Edmundson-Bird.

He said: “I wanted to run a serious day for students in digital marketing to see some real knowledge about SEM. This is so we get a raft of local grads who know more than just what they’ve read in a book. They’re really interested in seeing this happen.

“There are lots of students across Manchester who have a bit of insight, even a developed knowledge about digital marketing. What they lack is some in-depth knowledge about specific techniques. They’ve heard of SEO, but that’s about it.”

The inaugural session will cover topics such as keywords, optimising pages and how social media can integrate with search marketing strategies.
For further details email d.edmundson-bird@mmu.ac.uk

- ENDS –

Lakestar Media is a leading digital marketing agency offering a professional and individually tailored service to its diverse and exciting client portfolio. Established in December 2007, the company delivers a mix of search engine optimisation (SEO), paid search (PPC), affiliate marketing, social media, copywriting and online PR services for their customers.

Lakestar Media

3rd Floor
MacLaren House
Talbot Road
Manchester
M32 0FP

For further information on Lakestar Media contact
Sarah Kayani
Tel: 0161 874 7354
Email: sarah.kayani@lakestarmedia.com
DAWFPWWebsite: www.lakestarmedia.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Lakestar Media to play key role in new search school for students here

News-ID: 120947 • Views:

More Releases from Lakestar Media

Lakestar Media strengthens team with senior account manager
UK-based digital marketing agency Lakestar Media has made another addition to its team with the appointment of Katie Monsellato as a senior account manager. Prior to joining Lakestar Media, Monsellato, 27, spent four years at Bigmouthmedia as a paid search manager and team leader. During her time with the company she gained considerable experience in online marketing, through working with a wide variety of businesses in the hotel, travel and retail
Wombat digital campaign given a natural boost with Lakestar Media
Wombat Clothing, the adventure 'easy-wear easy-care' clothing brand, has appointed Lakestar Media to boost its digital marketing. Wombat was founded in 2004 as an online store and has since added four stores to its portfolio since then with a further store opening in Chester this year. The company currently supplies 55% of Fairtrade garments which support its ethical clothing concept to produce fashionable clothing in a positive working environment. Lakestar Media has
Sarah Kayani joins Lakestar Media as Marketing Executive
Manchester, UK – Wednesday, 11 November, 2009 – Lakestar Media, one of the UK’s fastest growing digital marketing agencies, has announced the appointment of Sarah Kayani as the digital agency’s Marketing Executive. The addition of Sarah to the marketing team represents continued and consistent growth within Lakestar Media. Kayani at 23 brings with her marketing experience gained whilst working at Manchester Metropolitan University, and international experience working for Hong Kong’s premier

All 4 Releases


More Releases for SEO

Local SEO Services | The SEO Agency
What do you know about Local SEO? When someone talks about Local SEO, you need to see it as a specialized component that comes under the section of search engine optimization or SEO. It can be a bit tricky to gather the right customers for your website while working with Local SEO experts. As per our experience over the years, we take Local SEO as the most significant factor to bring
Pittsburgh SEO Firm Launches Comprehensive SEO Index
Pittsburgh SEO firm ProFromGo Internet Marketing announced the initial launch of a comprehensive SEO index that is offered to the public at no cost. The index serves as a detailed glossary of industry jargon and terms that the general public is largely unfamiliar with, but describes processes that affect all internet users. The SEO index, which has been produced in installments for the past 4 weeks, is available on the
SEO Outsourcing India Professional SEO Outsourcing India SEO Chennai
We are one of the leading Web Design Company in Chennai,Our services are Web Design,Web hosting,Domain Name Registrations,Software develpments,Email marketing,Seo ,Sem services ,Data mining softwares,open source softwares,etc Web Design Chennai:The Spider India is a web design company based in Chennai City and dedicated to serving the local region. Most of our clients are located in Chennai, Mumbai, Bangalore, USA, UK, Australia and UAE. In order to provide the best quality services,
SEO Company India Provides Quality SEO Services
SEO Service providers in India continue to be known for the quality they put into their services, which never gets compromised upon under any circumstances. Indian optimization establishments have built up a reputation of being highly qualitative service providers, organizations never compromising on quality service. They by no means will squander that cutting edge advantage of being known as fidgety about quality. Clients come to them in bulk with their
Secure top ranking- in SEO India - SEO Company India - by SEO Service India
A large number of people might be suspecting that why is it crucial to acquire a SEO company. The truth is, nowadays hyper-competitive field everyone is struggling for success in online business. The effective way to achieve that success in web business is by Web marketing. To get top rank is truly tough enough. SEO India.org is the place where they can back up by the skilled and professional search
Guarantee quality SEO services with the top-notch SEO Company India -SEO India
For offering the best possible quality SEO services, nowadays SEO Company India has become one of the top-notch SEO companies to its users. SEO India ranked highest amongst the top Search Engine Optimization companies for this matchless and wide ranging SEO services. The tactics and SEO techniques being executed by the company is claiming to be very advantageous for all kind of users. One of the most renowned SEO Companies which