3D Retail Merchandising Software Market : Get Facts About Business Strategies 2016 – 2026

In the era of digitization, many industries are adopting advanced technologies to increase their customer base. Retailers are realizing the importance of planned store layout and customer shopping experience in optimizing productivity. Enterprises are investing in 3D virtual visualization, which helps them plan their store layout and product positioning, i.e., planograms, before they start building the physical store. Moreover, these software can also be used to study customer behavior in different layouts. 3D retail merchandising software also offers implementation of strategies such as smart shelving, brand engagement, creative product advertising helping enterprises stay ahead of competition.

3D Retail Merchandising Software Market in Consumer Packaged Goods Sector: Drivers and Restraints

Retailers are introducing 3D virtual shopping that aims to replicate the experience customers have while choosing a product in a physical store combined with the convenience of online shopping. Retailers are also shifting their attention towards better shelf experience and improved store planning with the help of 3D simulation. The need to increase brand value and strengthening relationships with customers can be met with the introduction of interactive technologies such as augmented reality. Another driver is the need for better point of sales (POS) system. Major restraint for this market, especially since most SMEs are not eager to invest huge amounts of money in merchandising, is the high cost of deployment of such technologies. Other hindering factors include lack of skilled labor, privacy regulations in some regions, and lack of awareness about new technologies.

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3D Retail Merchandising Software Market in Consumer Packaged Goods Sector: Segmentation

The segmentation for 3D retail merchandising can be done on the basis of user engagement channels, technologies, verticals, merchandising approach and region. User engagement channels can be further segmented into physical stores, online stores, social media, and public spaces. The technologies can be segmented into big data analytics, cloud computing, Internet of Things, augmented/virtual/mixed reality and others. On the basis of verticals, consumer packaged goods sector can be segmented into food and beverage, footwear and apparel, healthcare and cosmetics, departmental stores and others. On the basis of merchandising approach, the market can be segmented into merchandise presentation, store environment and store promotion. Regionally, the market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East and Africa.

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