India’s leading Diamond Jewelry Chain Invests in ETP V5

Orra, India’s leading Diamond Jewelry retailers has signed a landmark agreement to implement ETP’s V5 Software Suite for Retailers. Orra is part of the Rosy Blue group which has achieved an outstanding reputation by creating unique end-to-end supply capability. With offices, factories and stores in 15 countries, 15,000 employees and US$1.7 billion in sales, Rosy Blue is firmly established across the value chain and in all major diamond and jewellery centres globally. 1 in every 25 diamonds in the world in value terms is a Rosy Blue diamond.

The agreement with ETP International entails the implementation of the integrated ETP V5 retail solution comprising of ETP Store, ETP Accelerator, ETP Supply Chain, and ETP Analytics across all of Orra’s India Retail operations. Expected benefits from the project will be integrated inventory management and visibility, proactive CRM, effective, season and promotions planning, category management capability and improved service levels to Orra’s customers.

Orra currently has 33 stores across India. Orra is the perhaps the only jewellery company in India which has tie-ups with the three leading jewellery organisations namely, DTC (De Beers), PGI (Platinum Guild India) and WGC (World Gold Council). The main thrust of the business is retailing diamond jewellery. The size of the store ranges from 700 square feet to 3,500 square feet, depending on the location. Stock held in each store ranges from 700 to 2,000 pieces.

The organisation focuses on providing customers with the right mix of products. Another strategy that it has adopted is to provide a number of value-added services to its customers, across the chain of stores.

With ambitious plans to expand to 50 stores in the immediate future, Orra sees the need for an integrated system that can scale with its business. To increase efficiency and productivity, the organisation sees the need to consolidate and integrate all its business entities including the franchisees onto one single platform.

For media enquiries, please contact:
Agnes Png
Regional Marketing Director
Tel: 65 9746 5764
Email: agnes.png@etpgroup.com
For further information on ETP V5, please contact:

ETP International Pte Ltd.
9 Temasek Boulevard,
#36-01, Suntec Tower Two,
Singapore 038989.
Tel No.: 65 6238 0096,
Fax No.: 65 6238 8871.
Email: info@etpgroup.com
Website: www.etpgroup.com

ETP – Proactive Retail Solutions

About ETP International Pte Ltd
ETP International is an enterprise software company focused on developing and delivering cutting-edge solutions for the retail industry. Founded in 1988, ETP has its International HQ in Singapore, R&D labs in Mumbai, regional office in Dubai, and over 150 dedicated professionals. ETP is one of the largest retail focused software companies in Asia Pacific and the Middle East.

ETP VX is a solution designed by retail experts, seamlessly integrated right from POS, Online Sales and Call Centre Sales through Warehousing, Distribution and Procurement, incorporating advanced Merchandise Planning, Promotions Planning and Retail Analytics helping you making informed business decisions. Developed with the scalability to grow with our customers’ businesses, ETP VX can be deployed comprehensively or modularly. ETP VX is used by retailers like Dairy Farm – IKEA, ITC Wills Lifestyle, and BMA Gulf, to name a few.

This release was published on openPR.