Pioneering Perfumes Manufacturer and Retailer in Middle East Decides on ETP V5

Swiss Arabian Perfumes Group, one of the pioneering perfumes manufacturers in the Middle East has partnered with ETP International, a leading end-to-end retail solutions company, to implement four modules of ETP V5 which comprises of ETP Accelerator, ETP Store, ETP EAS and ETP Integrator.

The Swiss Arabian Perfumes Group is a diversified perfumes manufacturing, distribution and retailing company. Established in 1974, it originally began its business operations with the marketing of the popular “Jannet el Firdaus” brand targeting Asian users. Over the years the company has diversified into serving various customer segments within the perfume industry. The firm distributes its products in more than 80 countries across five continents.

In the Arabian Gulf, SAPG operates nearly 70 of its own retail stores. The stores are separated into two formats which target different end users; the value conscious and the luxury segment customers. The Group has plans for rapidly expanding both these concepts across the Gulf region and beyond.

“We are impressed with the integrated approach that ETP V5 has to offer. We have seen how the ETP Store and ETP Accelerator when used in combination, is an invaluable tool to any retail organisation. The scalability of the solution fits our criteria to have a tighter control over our retail operations as we continue to expand. It also allows us to have across the board visibility of our stocks which is important to our production and stock management. Another area that we are focusing on is improved customer relationship management. With the data captured in ETP Store and the proactive feature of the ETP Accelerator, we can now effectively manage all our store promotions and reduce the rollout timeline for sales promotions,” said Mr Nader Adam Ali, Director of Swiss Arabian Perfumes Group.

With the use of the ETP Store, ETP Accelerator, ETP EAS and ETP Integrator, Swiss Arabian Perfumes Group can expect to speed up the sales checkout process time, streamline and improve on stock management, implement a robust customer relationship management system, derive effective sales promotions with real-time data and execute such promotions with minimal hassle across all stores.

About ETP V5
The ETP V5 covers all the key functionalities required by retail and distribution companies. The integrated solution provides retailers and distributors the power to monitor and refine business strategies in response to the business dynamics instantly, effecting these changes in operations seamlessly without affecting day-to-day operations. The components within ETP V5 can be used comprehensively or selectively to provide an end-to-end integrated solution for retailers and distributors.

For media enquiries, please contact:
Agnes Png
Regional Marketing Director
Tel: +65 9746 5764
Email: agnes.png@etpgroup.com
For further information on ETP V5, please contact:

ETP International Pte Ltd.
9 Temasek Boulevard,
#36-01, Suntec Tower Two,
Singapore 038989.
Tel No.: +65 6238 0096,
Fax No.: +65 6238 8871.
Email: info@etpgroup.com
Website: www.etpgroup.com

ETP – Proactive Retail Solutions

About ETP International Pte Ltd
ETP International is an enterprise software company focused on developing and delivering cutting-edge solutions for the retail industry. Founded in 1988, ETP has its International HQ in Singapore, R&D labs in Mumbai, regional office in Dubai, and over 150 dedicated professionals. ETP is one of the largest retail focused software companies in Asia Pacific and the Middle East.

ETP VX is a solution designed by retail experts, seamlessly integrated right from POS, Online Sales and Call Centre Sales through Warehousing, Distribution and Procurement, incorporating advanced Merchandise Planning, Promotions Planning and Retail Analytics helping you making informed business decisions. Developed with the scalability to grow with our customers’ businesses, ETP VX can be deployed comprehensively or modularly. ETP VX is used by retailers like Dairy Farm – IKEA, ITC Wills Lifestyle, and BMA Gulf, to name a few.

This release was published on openPR.