Expanding Possibilities with Big Data a Boon for Digital Printers Market

The concept of printing has been around since several decades, enabling representation of information in various formats. However, in the recent years, digital printing has taken over the conventional methods, which makes the concept applicable to various other media, ranging from desktop publishing to large format or high volume inkjet and laser printing. While digital printing is still considerably costlier than traditional offset methods, the return of investment is very evident when it comes to avoiding technical difficulties in terms of diverse demands. As per the findings of a recent business intelligence publication from Fact.MR, the global digital printers market is poised to excel at a profitable growth rate during the forecast period of 2018 to 2027.

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Vendors Leveraging Cloud to Gain Ground

The analyst of the report has detected a moderately consolidated competitive landscape in the global digital printers market, with only a handful of companies holding considerably chunk of shares. Players such as Canon, Xerox, Hewlett-Packard, Seiko Epson, Roland, Ricoh, Mimaki Engineering, and Toshiba are well-established with presence across hundreds of countries and they are also the pioneers of the next best technology that is taking the concept of digital printing to the next level. For instance, Canon offers traditional offset printing that is inflexible to customization according to data on demand as well as delivery faster customized and professional quality. Going forward, these companies are leveraging the expanding concept of cloud to offer products and services with enhanced efficiencies.

The growth of the digital printers market can be attributed to the ability of advanced products to offer enhanced levels of services to their intended customers as well as open vast new opportunities. In addition to that, the rate at which the possibilities with big data is maturing is enabling in identification of potential new customers. Mostly, digital printing is utilized for various applications and innovation is consistently expanding their horizons. The potential of digital printing to go beyond packaging and graphics sector is also proving to be a boon for the market. Now, digital printing is leveraged by the industries of textiles, flat and round glass, ceramic tiles, automotive, decorative laminates, photovoltaic products, consumer electronics, and bio-medical among others.

UV-curable Key Ink Type Segment

Based on substrate type, the digital printers market can be segmented into ceramic, paper, textile, glass, release liner, and plastic films or foils whereas on the basis of print heat, the market can be bifurcated into laser and inkjet. Ink type classification of the market can be done into dye sublimation, latex, UV-curable, solvent, and aqueous. In the present scenario, UV-cured inks are expected to provide for an incrementing share of demand over the course of the aforementioned forecast period, which is a reflection of their benefits of ecofriendly, quick drying, resistance to UV rays, and lower price, which makes them ideal for applications across textiles, plastics, and others.

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Several Regions Showing Strong Demand Potential

Geographically, North America continues for formulate the most prominent chunk of demand, although the emerging economies of China and India that are vastly populated are turning into a region of high potential. The North American market has numerous new companies and great consistence and government controls for businesses. The undertakings in this area have a fast development rate and an overwhelming demand for digital printers. Because of great government policies, European organizations are likewise putting resources into the North American market, which is expected to bode well for the growth of the market in the region. Most of the vendors of this market are eyeing a foray into all important regions and countries, sometimes resorting to aggressive branding and marketing strategies as well as indulging in strategic mergers and acquisitions.

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This release was published on openPR.