EL NATURALISTA AT THE CITÉ DES SCIENCES AS EVIDENCE OF A CHANGE OF AN ERA

“What can I do, in my everyday life, to enhance and preserve the environment as well as conserve my quality of life?”

PAMPLONA, Spain, 11th of October 2006 – This is the main question that inspired the Parisian Museum “Cité des Sciences et de l’industrie” for the CHANGER D’ÈRE (CHANGE OF AN ERA) exhibition. And the Spanish shoe brand El Naturalista proudly announces that the frog brand is one of very few consumer products that will be featured as an example of an environmentally friendly yet modern and stylish product. The exhibition starts on October 17th and will be opened for the public until the 12th of August 2007.

The exhibition space of 900 square metres shows a competition of imagination, innovation and an access for everyone to a “better life” but considering our environment. The mission of eco-development and design is to invent efficient objects of simple use and pleasing design, but always with a looking further how this could influence the environment of our planet.

The exhibition is divided into 5 different parts along a route – with each part presenting different information to the visitors and showing a different kind of view: “Current situation of the earth”, “The ecological footprint”, “Prolific alliances”, “Scenarios of life” and “The Manifest”.

El Naturalista will be featured as one of only three shoe brands in the exhibition in the “Scenarios of life section”. As a company that has since its foundation in 2002 always tried to combine an environmentally friendly production (e.g. all shoes are dyed with natural colours…) with a certain lifestyle and a deep respect for nature – El Naturalista and the “CHANGER D’ÈRE” exhibition are a perfect match.

Two shoes will be featured, both from the Nasca line which is a shoe with a special history. Every El Naturalista shoe is inspired by a voyage of a designer to a different country and/or culture. This inspiration finds it final manifestation in its soles. The NASCA line was inspired by the famous Nasca lines in Peru. But El Naturalista decided to go one step further with this line and to help the smallest ones in society – the children. So in 2005 the ATAUCHI project was created which supports projects in the Andean countries. Of every NASCA shoe sold 1 Euro is directly donated to a special project chosen by El Naturalista. With the donations of the 2005 collections a school in Peru was built, for the 2006 and 2007 collections the money will be used to build a home for disabled and abandoned children in the City of Arequipa (Peru).

El Naturalista already has its own “Manifest” – the Eco Policy to which everyone working with or for El Naturalista has to adhere to.

EL NATURALISTA Eco Policy
To promote natural materials and dyes
To avoid polluting substances
To protect and sustain the environment
To use biodegradable substances where possible
To recycle materials where possible

The CHANGER D’ÉRE exhibition and of course the El Naturalista shoes can be visited at the Cité des Scienes et l’industrie from the 17th of October 2006 until the 12th of August 2007. The exhibition and guided tours are available in French, English and Spanish. Opening hours are from Tuesday to Saturday 10.00 – 18.00 and on Sunday until 19.00.

PRESS CONTACT
Jesús del Río
Director Marketing and Communication
El Naturalista
Ciudad del Transporte de Pamplona
Edificio Alaiz. Plaza de Europa s/n
31.119 Inmarcoaín. Navarra.
Spain
chus@elnaturalista.com
Tel. +34 948314247

Gudrun Knarr
Marketing & International PR Coordinator
gudrun@elnaturalista.com
Tel. +34 948314247

ABOUT EL NATURALISTA
El Naturalista was founded in 2002 in Spain by our General Manager Pablo de la Peña. Whilst creating the company he already had a certain concept in mind - he wanted to create a global shoe brand inspired by nature - comfortable and still trendy. The final product that El Naturalista offers is young footwear, comfortable and in accordance with the values of nature as well as with its own brand values. Happiness is for El Naturalista concerning footwear: comfort. El Naturalista is present in 34 countries all over the world and has 3 own shops (Taipei, Berlin and Helsinki). More shops are soon to follow.

This release was published on openPR.