Mobile Value Added Services Market Growth By Key Players: Alibaba Group Holding, Amazon, Apple, AT&T, Baidu, Gemalto N.V., Google, Nokia Corporation, NTT DoCoMo, Samsung Electronics, Tencent Holdings Limited
The mobile value added services market is offering, application developers, mobile manufacturers, operators, and other vendors an exciting opportunity to extend customer reach and generate revenues. Industry vendors are offering services such as mobile email & IM, MMS, mobile advertising, mobile money, SMS, mobile infotainment solutions, and location based services to satisfy the rising client demand and needs.
Global Mobile Value-Added Services Market is expected to reach USD 1,300 billion by 2024. It is accredited to the growing implementation of 3G services coupled with the introduction of 4G/5G LTE networks which is anticipated to provide a widespread array of growth prospects. Increasing usage of application-based services is expected to force mobile network operators & providers to advance distinct platforms for 3G, 4G and 5G networks.
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Top Key Players: -
Industry players participating in mobile value added services market include Alibaba Group Holding Ltd., Amazon, Inc., Apple, Inc., AT&T, Inc., Baidu, Inc., Gemalto N.V., Google, Inc., Nokia Corporation, NTT DoCoMo, Inc., Samsung Electronics, Tencent Holdings Limited, Vodafone Group PLC, and ZTE Corporation. The industry is characterized by intense competition and is dominated by well-established players.
Market share calculation in this report is not done based on companies covered in it. The calculation of MVAS market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
Regional Segmentation: -
In the entertainment & media segment, mobile gaming has an increasingly vital market share in several Asian and European countries since the last few years. Due to the rolling out of popular internet based mobile games such as Pokémon Go! and Rollercoaster Tycoon, operators are offering several VAS packages on internet subscriptions as the mobile games are consuming extensive mobile internet which is providing the mobile value added services market a positive growth aspect.
Mobile education segment in the MVAS market, is playing a significant role in expanding the quality and reach of education in Asia Pacific countries. The growth in smart devices market in the region is anticipated to offer an impetus to the education sector in South Asian countries. Currently, the education services are mostly restricted to IVR, SMS based English language learning & examination alerts, and on call tutor solutions, but with over the forecast timespan the mobile value-added services market in Asia Pacific countries is anticipated to grow speedily.
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Partial Chapter of the Table of Content
Chapter 1 Methodology & Scope
1.1.1 Initial data exploration
1.1.2 Statistical model and forecast
1.1.3 Industry insights and validation
1.1.4 Definition and forecast parameters
1.2 Data Sources
Chapter 2 Executive Summary
2.1 MVAS industry 3600 synopsis, 2012 – 2024
2.1.1 Regional trends
2.1.2 Solution trends
2.1.3 Application trends
Chapter 3 MVAS Industry Insights
3.1 Industry segmentation
3.2 Industry growth landscape, 2012- 2024
3.3 Industry ecosystem analysis
3.4 Technological & innovation landscape
3.5 Mobile subscriptions, by region
3.6 Regulatory landscape
3.6.1 Mobile Money Programme
3.6.2 Communication Act 2003
3.6.3 Radio Frequency Safety
3.7 MVAS end-use landscape (Costumer/SMB/Enterprises)
3.8 Industry impact forces
3.8.1 Growth drivers
184.108.40.206 Global impact forces
220.127.116.11.1 Rising demand for mobile devices
18.104.22.168.2 Increasing penetration of 3G/4G services
22.214.171.124.3 Demand for entertainment services
126.96.36.199 North America impact forces
188.8.131.52.1 Audio & video services demand drive the North America MVAS market
184.108.40.206 Europe impact forces
220.127.116.11.1 Rapidly increasing enterprise internet users
18.104.22.168 Asia Pacific impact forces
22.214.171.124.1 Growing mobile digital data consumption in Asia Pacific
126.96.36.199 Latin America impact forces
188.8.131.52.1 Growing adoption of several mobile applications
184.108.40.206 Middle East & Africa impact forces
220.127.116.11.1 Economic development and usage of mobile services
3.8.2 Industry pitfalls and challenges
18.104.22.168 Security concerns
3.9 Growth potential analysis, 2016
3.10 Porter’s analysis
3.11 Competitive landscape, 2016
3.11.1 Strategy dashboard
3.12 PESTEL analysis
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A major hindrance for the MVAS market growth are the security concerns which have become a threat for the adoption of MVAS solutions. Businesses are apprehensive about exposing confidential data and the internal business network to the outside world. Despite technological advancements, the threats are constant and will require businesses to control, monitor, prevent and protect their internal network and data.
The SMS segment is projected to hold the highest share in the mobile value-added services market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.
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