Advanced Driver Assistance Market - Growth, Trends and Forecast 2020

This market research study analyzes the Advanced Driver Assistance System market on a global level, and provides estimates in terms of revenue (USD billion) from 2014 to 2020. It also covers the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it identifies the significant opportunities for market growth in the coming years.

Advanced driver assistance system (ADAS) is an overall system that provides a driver with essential information, automate difficult or repetitive tasks, and lead to an overall increase in car safety and comfort. These safety features are designed to avoid collisions and accidents. Automotive manufacturers are focusing more on driver/passenger safety due to stringent government legislations making such devices mandatory. To ensure more safety and comfort the consumers are adopting different features of ADAS. Active safety system comprises a variety of independent electronic systems designed to aid a driver in the driving process and to maneuver demanding traffic situations. ADAS supports drivers at various levels by presenting information to the drivers which enables them to alter their driving decisions based on the situation. For example the pedestrian control system, warns driver when a person suddenly crosses the road. It also helps in decision making and reactions by advising or guiding the driver in the critical situations. ADAS is capable in taking the action independently or override a driver action.

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The market is segmented on the basis of geography into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW) and these have been estimated in terms of revenue (USD billion). The RoW region includes Africa, Middle East and Latin America. Stringent government regulations and driving comfort in Middle East region and Africa is boosting the growth. The advanced driver assistance system features like tyre pressure monitoring system, pedestrian protection will also become mandatory in Russia in coming years. The ADAS market in Europe and the U.S. has vast potential as governments in these regions are also implementing mandatory regulation for adopting certain ADAS features in the automotive industry. In addition, the report segments the market based on types which includes adaptive cruise control (ACC), blind spot detection (BSD), park assist, lane departure warning system (LDWS), tyre pressure monitoring system (TPMS), drowsiness monitor and others (night vision, driver monitoring system, forward collision warning, heads up display). The report has also been segmented on the basis of technology into infrared sensors, laser sensors, radar sensors, image sensors, and ultrasonic sensors. All these segments have also been estimated on the basis of geography in terms of revenue (USD billion).

This report provides strategic analysis of the global Advance Driver Assistance System market, and the market growth forecast for the period 2014 to 2020. The span of the report includes competitive analysis of various market segments based on the components, module and in-depth cross sectional analysis of the Advance Driver Assistance System market across different geographic segments. To support strategic decision making, the report also includes profiling of leading players in the industry, their market share and various strategies adopted by them. The Porter’s Five Forces analysis and market attractiveness analysis included in the report provide insight into market dynamics and industry competition..

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The report also provides company market share analysis of the various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies, SWOT analysis, and recent developments in the field of Advanced Driver Assistance System. Major market participants profiled in this report include Autoliv Inc., Continental AG, Denso Corporation, Robert Bosch GmBH, BMW AG, Audi AG, among others.

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