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Non-alcoholic Beer Market Key Players are Heineken, Suntory, Bernard Family Brewery, BIG DROP BREWING COMPANY LIMITED, Anheuser-Busch InBev, Krombacher Brauerei, Erdinger Weibbrau, Moscow Brewing company, Anheuser-Busch InBev

08-14-2018 10:29 AM CET | Business, Economy, Finances, Banking & Insurance

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Non-alcoholic Beer Market

Non-alcoholic Beer Market

Owing to a worldwide escalation in the preference for low liquor content beverages, the non-alcoholic beer market size has proliferated at an outstanding pace over the past decade. This has been complemented with the fact that the disposable incomes among the global middle-class population have shot up which has further provided a commendable boost to the overall non-alcoholic beer industry. The rising consolidation and maturation of this business space can be deciphered from the fact that the global non-alcoholic beer industry garnered revenue in excess of USD 13 billion in the year 2016.

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Elaborating further, one of the pivotal factors to have encouraged leading non-alcoholic beer industry participants to unveil refined products is that the overall alcohol consumption world over has witnessed a drastic reduction in the recent years. Citing an instance to affirm this, the Dublin headquartered Guinness Brewery has recently launched a full-flavored non-alcoholic lager, Open Gate Pure Brew. Reportedly, the latest launch goes on to demonstrate the firm’s renewed interest in zero-alcohol and low ABV beverages which have been the most lucrative products for the overall non-alcoholic beer market players in the recent times.

Launch of fresh products to serve health-conscious costumers: Reshaping the non-alcoholic beer market:

Over the past few years, the eminent non-alcoholic beer industry players have focused on launching new alcohol-free drinks, given that the number of health-conscious costumers is on the rise. Enumerated below are a few instances of product revelations that have are being termed as rather pathbreaking by the market analysts:

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With the major objective of offering right taste of alcohol-free beer to its European consumers, the principal non-alcoholic beer industry stakeholder Heineken has apparently unveiled an upgraded edition of its flagship drink, Heineken 0.0. Apparently, the firm’s Master Brewers produced the new zero-alcohol beer using only natural ingredients and a unique recipe for a distinct balanced taste. Reportedly, the latest beer, which has only 69 calories per 33cl bottle, has proved to be quite popular across Netherlands, Spain, Austria, and Poland.

Brewed in a similar way as a normal beer, the ‘Without’ range of England based St Peter’s is the third range of zero-alcohol drinks launched by the upcoming non-alcoholic beer market player. Predominantly targeted toward lager and ale drinkers, the company now aims to serve organic and vegan beers to its health-conscious consumers. Following the success of its first two zero-alcohol drinks, the latest offering intends to offer rich alternatives over the alcoholic beers.

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