Growth Opportunities in the Gourmet Pet Food Market - Strategic Analysis and Forecast to 2025

According to a study by Mintel, Pet Food, 2013, four out of five pet owners refer to their pet as a member of the family. The pet owners are increasingly inclining towards purchasing the best quality and exquisite food products in order to indulge their pets. Gourmet food is increasingly gaining traction among food connoisseurs. The same trend is penetrating into the pet food industry, which itself is a burgeoning and upcoming sector. On account of vendors trying to gain strategic advantage by product differentiation, gourmet food is gaining swift uptake as it could be classified and marketed as a premium product.

The gourmet food lovers are a connoisseur of food. Not just with humans, but this have been trending in the pet food industry also. The demand of gourmet pet has risen recently. The difference between human and gourmet pet food has rapidly been shrinking rapidly.

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Pet foods are formulated around concerns of human food industry like organic ingredients, low-carb and free from many things. The whole idea behind gourmet pet food is to pack the food with nutrition for a pet’s healthy lifestyle. Pet problems like Itching, scratching, appetite woes, upset tummies and more, can all be linked to problems with food. Switching away from highly processed pet food to gourmet pet food benefits the pet’s health directly.

Increasing awareness and concerns related to ensuring that pets remain unaffected by infections and upset stomachs from traditional pet food is a key factor fuelling the growth the of the global gourmet pet food market. Pet parents are increasingly thoughtful regarding their pet’s health, lifestyle and weight, leading to increased preference towards low-carb, organic ingredients, and minimally processed food, fuelling the gourmet pet food market further.

Other factors driving the market are increasing pet humanization, surge in consumer involvement, incrementing disposable incomes of people, marketing strategies adopted by vendors, and higher demand for customization. While the high cost of gourmet pet food is expected to hamper the development of the market to some extent, the market is expected to witness high demand due to increased nuclearity in families resulting in higher pet adoption.

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Geography-wise, North America is predicted to emerge dominant in the global gourmet pet food market, on account of substantial population of pets in the U.S. The high reception of premium pet products in the region is expected to be a key factor propelling the regional market in the coming years.

Some of the prominent players competing in the global gourmet pet food market are The Honest Kitchen, Lily’s Kitchen, Fromm family pet food, Bone Appetite Pet Boutique and Bakery, Nestle Purina Pet Care, The J.M. Smucker Company, Evanger & Merrick Pet Care, and Polar Pups.

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