Latest Reprt on Virtual Events market demand, technology, analysis and forecast 2023

The global market size of Virtual Events is $XX million in 2017 with XX CAGR from 2013 to 2017, and it is expected to reach $XX million by the end of 2023 with a CAGR of XX% from 2018 to 2023.

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A virtual event involves interacting people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual events are highly interactive, looking and feeling a lot like their physical counterparts.

Popular uses of virtual events include virtual tradeshows, virtual job fairs, virtual translation conferences,virtual sales-meetings,and virtual company-wide gatherings. Virtual events are used[by whom?] to deliver presentations, trainings, departmental meetings and sessions led by stakeholders and company executives to product management and human resources.

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Virtual environments are becoming an increasingly important part of the marketing mix. For marketers, virtual events can provide a rich source of marketing data, because the activities of each participant can be tracked and evaluated. A virtual engagement index is a variable to measure interaction quantity and quality of participants. This is a very useful tool for sales people who would then know the quality of the lead they are pursuing, however not all providers offer this feature yet.

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Virtual events can offer a number of ways for participants to connect and communicate. Webcasts include live presentations or pre-recorded videos where the presenters are available for questions and answers at the end of the session – a technique called Simulive. Virtual booths, forums and designated meeting places allow participants to connect with event staff or fellow attendees using online chat, video and voice. Participants can leverage their social network within the event to form interest groups or find like-minded individuals. They can also share the findings with their online communities, often leading to viral popularity of an event.

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