Press release
Guerrilla Marketing For Consultants Invades Orange County In October
IMC So Cal
The Association of Professional Consultants (APC) a California-based, non-profit assisting its member consultants in building and managing their successful consulting practices, and the Southern California chapter of Institute of Management Consultants (IMC SoCal), a national accrediting organization serving the management consulting community through education, mentoring, and growth practices, announces a collaborative meeting on Thursday, October 19, 2006, at the Irvine Hilton. The meeting will focus on guerrilla marketing as the topic of the day, and will features presentations by two prominent consultants in the field.
The term “guerrilla marketing” was coined by Jay Conrad Levinson in his 1982 book of the same name. The focus is on the creativity of unconventional marketing tactics rather than budget as it is designed for small business. The term, while loosely defined, also encompasses viral marketing, buzz marketing, and alternative marketing (among others). Advancements in technology and communications help the progression of guerrilla marketing as these new tools are used in creative and unconventional ways of presenting marketing messages.
The joint meeting features two interactive sessions highlighting fundamentals for consultants interested in managing their practices more efficiently, expanding market visibility and serving their clients more effectively. The special meeting format includes two powerful segments. The first, The Art of Guerrilla Marketing for Consultants, features Michael McLaughlin, (consultant and author). The second, Website Content & Website Promotion for Consultants, features Harald Weiss (President -Technical Marketing Group, Inc.) and Henry DeVries (President - New Client Marketing Institute).
“This first-ever joint meeting of IMC SoCal and APC is both historic and designed to broaden the communication and expertise of professional business consultants in Orange County and Los Angeles,” said Harold Weiss, IMC and APC member and president of Technical Marketing Group. “We encourage all consultants and self-employed professionals, or those who are considering a consulting career to attend. The sessions target business owners who are adept in their skills set but lacking expertise in promoting their own businesses. Both the IMC and APC provide business professionals ongoing programs that expand and train the skills to achieve this goal,” Weiss said.
For guerrilla marketing meeting information e-mail Mike Grimshaw @ mike@thegrimshawgroup.com, or visit: http://www.imcsocal.org/html/event_archive/monthly/2006-10-19.htm
About APC: The Association of Professional Consultants (APC), established in 1979, is a California-based, 501(c) 3 non-profit corporation. It is a consortium of veteran and emerging business and industry professional’s offering a forum for members to build relationships with other consultants, gain insights into proven business practices and improve their own consulting businesses while maintaining separate ownership and identity. APC member benefits include consulting project referrals, business development and networking opportunities, speaker’s bureau, personal APC Web pages, workshops, support groups and an annual Conference. Two regularly scheduled APC meetings are held monthly; the LA Chapter meets the first Thursday of each month, the Orange County Chapter meets the third Thursday of each month. For more information about the organization, event, or unconventional marketing, please call 800-745-5050 or visit: www.consultAPC.org.
About IMC SoCal: IMC is an international professional association and certifying body dedicated to promoting excellence and ethics in management consulting. IMC provides certification, education, and professional resources to management consultants. For more information on IMC, the program, or event registration, visit www.imcsocal.org. For more information on IMC programs or alternative marketing, please contact Mike Grimshaw, IMC Program Chairman, at 310-541-7946 or mike@thegrimshawgroup.com.
Media Contact: Fisher & Associates, Inc. at (818) 346-1750 or pr4biz@FisherPR.com.
Distribution: guerrilla marketing, unconventional marketing, alternative marketing
IMC SoCal
c/o SOHO Prospecting
266 Mobil Avenue, Suite 250
Camarillo, CA 93010
Mike Grimshaw (IMC Program Chairman)
310-541-7946
mike@thegrimshawgroup.com
Media Contact
Fisher & Associates, Inc.
(818) 346-1750
pr4biz@FisherPR.com
The primary purpose of the Institute of Management Consultants is to assure the public that members possess the independence, ethical standards, and professional competence required for membership. The IMC helps ensure standards that will create greater public confidence in the management consulting profession along with recognized qualifications to practice. Additional and significant purposes of the IMC are:
To provide opportunities for consultants to improve their technical and consulting skills through specialized training and career development programs.
To gain public recognition for IMC certification.
To enhance the reputation of management consulting as a profession.
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