Feminine Hygiene Products Market Competitive Dynamics & Global Outlook 2018-2027

Global Feminine Hygiene Products Expected to See Steady Growth owing to Increased Awareness and Easy Availability 

A recent market research report by Fact.MR presents a detailed analytical assessment of the global market for feminine hygiene products. The market is expected to witness a significant rise in valuation in the next few years owing to a rise in activities aimed at raising awareness across developing economies regarding the health and safety of women during their menstruation cycles. 

Emerging economies around the world are facing problems due to the high pricing of feminine hygiene products. The relatively higher prices of these products as compared to conventional methods used for maintaining feminine hygiene, such as cotton clothes, could hamper the growth of feminine hygiene products market in regions such as Asia Pacific and Latin America to a certain extent over the next few years. 

Moreover, many women face allergies and infections due to usage of certain materials in the manufacturing of feminine hygiene products such as excessive use of sea sponges, which can result in toxic shock syndrome. Due to this, manufacturers are withdrawing certain products from the market and introducing product varieties that are safer. Companies are also trying to shift to products that are made from organic or natural materials to avoid this.

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Shift to Organic Material Used in Manufacturing Likely to Increase Demand for Organic Feminine Hygiene Products

The awareness about less usage of plastic and shift in usage of natural products increases the demand for products made from natural elements. The fear of harmful toxins, chemical, and dyes will convince consumers to buy organic products. Manufacturers will face a significant rise in organic products used for feminine hygiene. 

Female hygiene products are used by women each month and it is very important to maintain a healthy hygiene this also assures the rise in demand. The rise in awareness by government and NGO’s will also likely increase the demand for feminine hygiene products. The easy availability of feminine hygiene products such as menstrual cups, tampons, and sanitary pads and the easy-to-carry and easy-to-dispose nature of these products makes them convenient thus leading to rise in demand. 

Asia Pacific to Witness Significant Rise in Demand Due to Government and NGO’s

In emerging economies across Asia Pacific, changes in lifestyle and increase in per capita income will have a positive impact on the growth prospects of the market. The increased adoption of these feminine hygiene products in Asia pacific region is expected to showcase high potential for growth of feminine hygiene products in the market. The rise in awareness in this region lately regarding the health and safety of female by different NGO’s and government even in the least developed countries and locations is likely to boost the market. The growing population in china and India is also likely to boost the market in this region.

The markets in Europe and North America are also expecting a significant rise in their valuation due to increased disposable incomes in these regions and awareness among the population. The easy availability of feminine hygiene products due to presence of supermarkets and malls are also anticipated to bring growth in the market. Awareness among women population about usage of hygiene products is the key factor for growth of feminine hygiene products in Europe and North America.

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Some of the leading players in the market dealing with manufacturing of female hygiene products are Kimberly-Clark Worldwide, Inc., Edgewell Personal Care, SCA, Procter & Gamble, Ontex International, Johnson & Johnson, and Lil-Lets.

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This release was published on openPR.