Audience Serv acquires mailcommerce
- Founder Yalcin Cetin becomes Managing Director DACH
Berlin, 10th of July 2018. Audience Serv, an international media agency with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi announces the acquisition of mailcommerce GmbH. mailcommerce is one of the leading email marketing companies in Germany. For Audience Serv this means a widening of the portfolio and the continuation of its global expansion.
mailcommerce GmbH is located in Munich and specialised in driving highly targeted email marketing campaigns. In addition to offering clients and agencies a portfolio of over 9 million exclusive permission based email addresses, mailcommerce has wide-ranging access to B2C und B2B email addresses. Furthermore, the company holds insights from over 1.200 newsletter send-outs with details on performance KPIs such as recipient information, opening rates, click rates, target audiences and behavioural information.
Yalcin Cetin (41), founder of mailcommerce GmbH will become Managing Director DACH at Audience Serv. He says: “I am looking forward to taking on this new challenge at Audience Serv. My goal is to establish email marketing as one of the most efficient direct marketing channels in other markets”.
“We are very happy that mailcommerce is now part of our company” says David Pikart CEO and founder of Audience Serv. “Having Yalcin Cetin on board is a big win for Audience Serv. His expertise on working in email marketing for over ten years will help us to expand further”.
Audience Serv is an international target group specialist with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi. More than 50 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Audience Serv GmbH
Benedikt Becker (Head of Sales)
+49 (0) 30 467 2401-0
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