Agricultural Films- Smart Strategies of the Research and Development Process

Agriculture films are also known as plasticulture, which refers to the use of plastic materials in various agricultural applications. The goal of this report is to analyze the current and expected trends of the agricultural films market, as it is anticipated that farmer around the world would demand these materials. The study covers an in-depth analysis of the market potential of the various types and applications of the agricultural films market. The report analyzes opportunities in the developed and emerging economies so that companies can make strategies as per their targeted regions.

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The key driver for market growth is increased emphasis on global agricultural output due to the rising food demand of the ever increasing population. Additionally, agricultural films facilitate the increase in the area of controlled agriculture by providing materials that propel farming. Cultivators are expected to use agricultural films as it is flexible and easy to produce material. However, the installation cost of agricultural films is very high, as it needs technical finesse to install the material according to farming needs, which is a key restraint for the market. Additionally, the material is a derivative of plastic, which is harmful for the environment. Therefore, it is expected that farmers would not use it extensively in all applications. The key opportunity for the market lies in developing green agricultural films so that environmental hazards could be avoided.

Agricultural Films Market Analysis by Polymer Types

The various types of polymers used in producing agricultural films are low density polyethylene, linear low density polyethylene, high density polyethylene, eva/eba, reclaim and others. High-density polythene has the largest revenue share in the market, as it is easily available and it can be used in complex environments. However, it is expected that reclaim polymer would have better market potential as compared to other materials as it is eco-friendly, which encourages farmers to use it.

Agricultural Films Market Analysis by Applications

The various applications of the market are greenhouse, silage, and mulching. The green house application is projected to have the highest revenue in the market and it is expected to maintain its lead, as it allows eco-friendly farming, which is an essential factor to protect the environment. Silage is expected to have the best market potential as it can be used as fodder for ruminants and can be used as bio-fuel feedstock.

Agricultural Films Market Analysis by Geographies

The geography segment includes North America, Europe, Asia-Pacific, and Latin America, Middle-East and Africa (LAMEA). Even though Europe is the highest producer of agricultural films, North America leads the consumption of the material as it has adopted advanced farming techniques. However, it is expected that Asia-Pacific would have the best growth potential as the region has several emerging nations, which are dependent on agriculture.

Competitive landscape

Product launch is the key strategy opted by companies to increase their market share as it is a consumption based market. Some of the key companies profiled in the report are Achilles Corporation, BASF SE, Berry Plastics Corporation, British Polythene Industries Plc, Armando Alvarez, Bloomer Plastics Inc., Henan Yinfeng Plastic Co. Ltd, Hyplast Nv, Plastika Kritis S.A. and Trioplast Industrier Ab.

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High level analysis

The report analyzes the potency of buyers & suppliers, threat of substitute products and new entrants based on the Porter’s five force model. The end-user of the market is the farming sector, which is very knowledgeable about the use of agricultural material; therefore, the bargaining power of buyers is high. The farmers can easily switch from one product to another due to easy availability, which reduces the potency of suppliers. Threat of substitute products is high as it is a polymer -based market, which allows development of alternative products easily. The market does not need high technical expertise; therefore, the threat of new entrants is high. Companies are constantly developing new products to attract customers; therefore, the intensity of rivalry is very high in the market. The value chain analysis provides insights about the role of all participants in the supply chain of the market. The key investment pockets are analyzed based on the market estimations of each segment. The key strategies adopted by the companies are analyzed in detail to give implications of the competitive scenario.

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