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Optimization Petroleum Technologies, Inc. selects Advertas as their marketing and public relations agency

01-06-2010 09:56 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Optimization Petroleum Technology

/ PR Agency: Advertas
Houston, Texas – 5 January 2009 - Optimization Petroleum Technologies, Inc. (OPT), a leader in providing integrated software solutions for oil and gas reservoir management and production analysis, announced today the selection of Advertas in Houston as their marketing and public relations agency. Based in Beijing, China, OPT develops, markets, and provides consulting services for the PEOffice® suite of applications for use in exploration, production and gas storage companies. PEOffice® is an integrated software system for reservoir management and production optimization. OPT has appointed Advertas to assist in developing and implementing their North American go-to-market strategy.

Specializing in energy and technology clients, Advertas provides an integrated marketing and public relations program. Initiatives to be undertaken on behalf of OPT will include a sustained public relations effort in the form of press coverage, interviews with editors, development of marketing collateral and a web analytics campaign. The marketing and public relations program is expected to build awareness of the OPT brand, drive traffic to the company’s website, and ultimately increase the sales pipeline.

“We are excited to bring the OPT PEOffice® Suite to the United States and we needed a marketing and public relations agency that could assist us in brand recognition”, says Jacoby Garcia, Vice President of OPT. “We also required a firm that had the knowledge in-house to implement an effective marketing and public relations program on behalf of OPT. We selected Advertas because they have the mix of skills we need and their specialization in energy and technology.”

“Many of our clients consist of start-ups and company/product launches”, says Hal Green, Managing Director of Advertas. “We are excited to work with OPT in getting their suite of software recognized in the U.S. energy market. We look forward to applying our skills in building awareness of the excellent OPT brand.”

About Optimization Petroleum Technologies, Inc

Optimization Petroleum Technologies is an industry leader in providing integrated oil and gas reservoir and production engineering analysis software and technological solutions. With a regional office in Beijing, OPT offers a fast, easy-to-use and highly efficient tool for petroleum engineers worldwide that utilizes the best integration, visualization and intelligence of oil and gas production analysis and design. With a clear understanding of customer needs and the challenges they face, OPT also provides in-depth consulting services. The company has recently opened a US sales office in Houston and named Jacoby Garcia as Vice President of Sales.

About Advertas, LLC

Founded in 2004, Advertas provides marketing, strategy, and public relations to energy and technology companies. The Advertas team leverages a unique combination of energy domain expertise, a fundamental understanding of how our clients go-to-market, proven marketing strategies, and creative excellence. The company offers a unique, integrated marketing and public relations program that focuses on web-presence and promoting the thought leadership of clients. Advertas serves clients in the energy industry and particularly focuses on how energy-related companies employ technology.

Advertas, LLC
1710 S. Dairy Ashford, Ste. 110
Houston, TX 77077
Leslie Hoffman
281.496.2300

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