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First Foundation Adds New Member to Edmonton Mortgage Team

First Foundation Residential Mortgages, a leading Edmonton and Calgary Mortgage Broker, is proud to announce that Lisa Keddy, B.Comm, AMP, has joined the firm.

Lisa Keddy has joined the ranks of First Foundation as the company's Business Development Manager. Her main focus at First Foundation will be creating and maintaining referral relationships with Edmonton's professional community.

Lisa is originally from rural Nova Scotia. She has a background in public and private sector management, and more recently the financial services industry, which she's been involved in since 1999. Recently she worked with Edmonton's financial planning community as a representative of the Manulife ONE product. Prior to her stint at Manulife, Lisa was the Business Development Manager for CHIP (Canadian Home Income Plan) for four years, which is how First Foundation came to know her. CHIP offers reverse mortgages to Canadian seniors 60 and over. First Foundation's subsidiary, Horizon Equity, is licensed by CHIP to offer its product to First Foundation customers.

First Foundation as a whole is excited to have Lisa on the team. Gordon McCallum, Broker and owner of First Foundation Residential Mortgages says, “First Foundation is really happy to add another quality individual like Lisa to our team. In our past dealings with her, we've always found her to be professional and responsive, so it's nice to have her on our side now.”

To visit the First Foundation website, please go to http://www.firstfoundation.ca

To visit the Horizon Equity website, please go to http://www.horizonequity.ca

First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton mortgage company originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive rates and mortgage strategies, such as the popular Smith Manoeuvre. www.firstfoundation.ca.

First Foundation Residential Mortgages
10043 81 Ave. NW
Edmonton, Alberta
Canada
T6E 1W7

For further information contact:
Gordon McCallum, B.Comm, AMP
President and CEO
First Foundation Inc.
780-702-7678 ext. 303

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